湖北青山熱電廠多元化經(jīng)營戰(zhàn)略管理研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文湖北青山熱電廠多元化經(jīng)營戰(zhàn)略管理研究姓名：胡文杰申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：聶鳴20050428華中科技大學(xué)碩士學(xué)位論文AbstractWiththechangesinmanagementmechanismandmarketenvironmentbroughtaboutbythereformingofthepowersystem，theHubeiQingshanPowerPlant，aconvent

2、ionalstate—ownedenterprisewithahistoryof48years，isfacedwithgiganticchallengesInfrontoftheseverecompetitionandfiercechallenges，theHubeiQingshanPowerPlanthasputforwardacomprehensivedevelopmentstrategythatistopayequalattent

3、iontotheinsideandtheoutside，cofIybydoublewings，andtOstrivetobeoneofthefirstclass，inwhichdiversificationhasbeenpromotedtObeoneofthestrategiesThepaperfirstlystateshowIhavechosenthetopicandthesignificanceofit，andthenintrodu

4、cesdomesticandoverseasresearchandpracticeofenterprises’diversificationstrategyfollowedbyaconclusiontOthoseFollowinganintroductiontothehistoryoftheHubeiQingshanPowerPlantanditsdiversificationstrategy，thepaperdividestheexi

5、stingindustriesoftheHubeiQingshanPowerPlantintothreecategories：thoseclosetothemainindustrythoserelatedtothemainindustryandthoseneededbythesocietyAfteranalyzingthecommonreasonsfordiversificationstrategythepaperaccordingto

6、therealsituationsoftheplant，givesatheoreticalanalysisontheparticularreasonsfordiversificationstrategyoftheHubeiQingshanPowerPlantThenitanalyzesthefundamentalreasonsbehindthediversificationstrategyoftheHubeiQingshanPowerP

7、lantfrom6aspects：absenceoftheownercorporationgovernancestructure，themembershipoftheemployee，therelianceofthediversificationstrategyuponthemainindustrymarketingtalentsandstrategyplanningAndthen，bymeansofSWOTthepaperanalys

8、esinanall—roundwaytheadvantagesanddisadvantages，theopportunitiesandchallengesofthediversificationoftheHubeiQingshanPowerPlantFinally，thepapertalksaboutthediversificationstrategyfrom5respects：reformingofsystem，enterprise’

9、Scorecompetence，choiceofindustrymanagementmechanismandexplorationofhumanresourcesandthenputsforwardconstructiveadviceandsolutionsThepaperisdesignedtoanalyzetheproblemsbehindthediversificationstrategyoftheHubeiQingshanPow