馬博康-電子商務背景下b2c網站顧客忠誠度研究 以京東商城為例

1、I電子商務背景下B2C網站顧客忠誠度提升策略研究—以京東商城為例工商二班馬博康410104001001III3.3.3提高顧客忠誠度能使企業(yè)的利潤增加....................................64研究方法與過程........................................................................................74.1概述......

2、.............................................................................................................74.2小規(guī)模訪談.....................................................................................................7

3、4.2.1訪談目的..............................................................................................74.2.3訪談結果..............................................................................................84.3調查問卷發(fā)放與數(shù)據(jù)

4、收集........................................................................94.3.1問卷發(fā)放方式....................................................................................94.3.2數(shù)據(jù)收集與分析.....................................

5、..........................................95總結與展望................................................................................................95.1研究務實建議.................................................................

6、...............................95.1.1努力提高顧客對網站的滿意度..................................................95.1.2加強顧客數(shù)據(jù)庫的應用...............................................................105.1.3實施網絡個性化假設.........................

7、..........................................105.1.4構建舒適的網絡購物環(huán)境.........................................................105.1.5增強顧客對網站的信任..............................................................105.1.6為顧客做好全過程的服務......

8、...................................................115.2有待進一步研究的問題..........................................................................115.2.1顧客忠誠度的評價問題..............................................................1