DCN基于客戶導(dǎo)向的營銷策略研究.pdf

1、 獨立完成與誠信聲明 本人鄭重聲明：所提交的學(xué)位論文，是本人在指導(dǎo)教師的指導(dǎo)下，獨立進行研究工作所取得的研究成果并撰寫完成的。沒有剽竊、抄襲等違反學(xué)術(shù)道德、學(xué)術(shù)規(guī)范的侵權(quán)行為。文中除已經(jīng)標(biāo)注引用的內(nèi)容外，本學(xué)位論文中不包含其他人或集體已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得華北水利水電大學(xué)或其它教育機構(gòu)的學(xué)位或證書所使用過的材料。對本文的研究做出重要貢獻的個人和集體，均已在文中作了明確的說明并表示了謝意。本人完全意識到本聲明的法律后果

2、由本人承擔(dān)。 學(xué)位論文作者簽名： 保證人（導(dǎo)師）簽名： 簽字日期： 簽字日期： 學(xué)位論文版權(quán)使用授權(quán)書 本人完全了解華北水利水電大學(xué)有關(guān)保管、使用學(xué)位論文的規(guī)定。特授權(quán)華北水利水電大學(xué)可以將學(xué)位論文的全部或部分內(nèi)容公開和編入有關(guān)數(shù)據(jù)庫提供檢索，并采用影印、縮印或掃描等復(fù)制手段復(fù)制、保存、匯編以供查閱和借閱。同意學(xué)校向國家有關(guān)部門或機構(gòu)送交論文原件或復(fù)印件和電子文檔

3、。（涉密的學(xué)位論文在解密后應(yīng)遵守此規(guī)定） 學(xué)位論文作者簽名： 導(dǎo)師簽名： 簽字日期： 簽字日期： Abstract II RESERCH ON MARKETING STRATEGY BASED ON CUSTOMER ORIENTATION IN THE CASE OF DCN Abstract With the going of reform and openin

4、g up, the economy of China has been rapidly promoted. Developed business, increasing personal income, are leading the industry of selling into a broader prospects. The traditional production mode of large-scale assembly

5、line has been gradually out of the present Chinese marketing environment, “private custom“ has become a priority choice for more customers. Enterprises in order to meet the market demand exists, for enterprises, marketin

6、g activity success or failure, determines whether the enterprise profit, and profit, is the basic condition for the survival of enterprises. In the face of international brand competition, domestic small and medium-sized

7、 network equipment generally have less capital, technology, talent, poor little weak dilemma, how to adapt to the reform tide of successful transformation and upgrading, how to get rid of the old model to explore a new w

8、ay, this paper hopes that the STP combination of marketing strategies, to small and medium-sized enterprises based on network equipment to provide some theoretical reference for its characteristics of the development of