我國壽險(xiǎn)公司個(gè)人營銷制度的轉(zhuǎn)型分析.pdf

1、高級(jí)管理人員工商管理碩士(EMBA)學(xué)位論文我國壽險(xiǎn)公司個(gè)人營銷制度的轉(zhuǎn)型分析作者陳嵐年級(jí)2007級(jí)學(xué)號(hào)30761103指導(dǎo)教師陳永生定稿時(shí)間2009.11.5西南財(cái)經(jīng)大學(xué)AbstraetThesystemofPersonalinsuraneeagentwasintroducedtochinain1992，andhasPI盯edanimPortantroleinthedevelopmentofinsuranceindustryandn滋

2、ionaleconomy.AsthestatisticsshowsthattheamountofPersonalinsuranceagenthasreached25.6而llionin2008PersonalagenthasdeveloPedintolifeinsuraneeeomP麗es’mostPreferredmarketingchanelofthe份stilllPortancewhiehrefleettheireoreeomPe

3、tenee.However，thedisadvantagesandinherentriskshasgraduallybeenexPosedwhenit15confroniedthePresentconditionofthedomesticeconomicrestrUc姍ingandthenewstageofinsuraneeindustry.hiviewsofthis，therefonnforthecurentmarketingsyst

4、emcannotbedodgedformuchlonger.Cases加即15widelyusedtodiscussthePersonalinsuranceagentsystemoftheforeignlifeinsurancecomPanyaswellastheeurentdomesticinsuraneemarketingsystem.Basedontheresultsofthestudy，thisartielefoeusonana

5、lyzingtheProsandeonsoftheactivePersonalinsuraneeagentinchinaandthesignifieantimPaetbroughtbyitsdesignandPraetice，andthenecessityandurgencyofthereforin15elaboratedmorein一dePth.Inthisarticle，thestrengthsandweaknessesanalys

6、isoffourdifferent“transformationmodels，’15cariedout，toenhinPraetiealoPeration，thedomesticlifeancethesignificancelllSUranCediscussedinthisartielearegrouPedintotwocategoriesComP毋lyinthelightoftheirscaleandstageofdeveloPmen