基于直接網(wǎng)絡(luò)外部性的在位廠商競(jìng)爭(zhēng)策略研究.pdf

1、南京財(cái)經(jīng)大學(xué)碩士學(xué)位論文基于直接網(wǎng)絡(luò)外部性的在位廠商競(jìng)爭(zhēng)策略研究姓名：林婷申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：國民經(jīng)濟(jì)學(xué)指導(dǎo)教師：韓耀20100106IIABSTRACTwkexternalitiesissuchaphenomenonthattheutilitythatoneconsumerderivesfromconsumptionofthegoodsincreaseswiththenumberofotheragentsconsumingthes

2、amewkgoodswhichisdemsideeconomiesofscale.Accdingtodifferentincomemechanismofwkconsumerswkexternalitiesisdividedintodirectwkexternalitiesindirectwkexternalities.Inwkeconomymanyindustriesownnewacteristicsdifferentfromthetr

3、aditionalindustriessuchaspositivefeedbackmechanismincreasingmarginalutility.Howeverinthemarketwithwkexternalitiesproblemssuchashowshouldtheenterprisescompetewithotherenterprisesthedifferenceofthemarketequilibriumfromtrad

4、itionalmarketarerarelyanalyzedathomeaboard.Ontheangleofincumbentinthemarketwithdirectwkexternalitiesthedissertationanalyzestheoperatingmechanismofthemarketthecompetitivemechanismoftheenterprisesinthemarket.Itconcludestha

5、ttheincumbentcantakeadvantageofwkexternalitiestocompetewiththeentrantsuccessfullymaybebecomethemonopolistoftheindustry.Thoughtheentrybarrieroftheentrantispowerfulinwkexternalitiesmarkettheentrantcancompetewiththeincumben

6、tevendefeattheincumbentwithappropriatecompetitivestrategies.Theentrantmayadoptdestructiveinnovationonthebasisofitsadvantageofcosttechnologydestroyingtheinstalledbaseoftheincumbentgainingnewinstalledbase.Hencetheincumbent

7、mustadoptappropriatestrategiestobetheleaderoftheindustry.Inthemarketwithdirectwkexternalitiesthecompetitivestrategiesofincumbentcanbedividedintotwolargetypes:entryrestraint(pricestrategiesmergerstrategies)entryaccommodat

8、ion(compatibilitystrategiesproductdifferentiationstrategies).ThedissertationanalysestheoptimumstrategycombinationsadoptedbytheincumbentthemarketequilibriumsocialwelfareofdifferentstrategycombinationsthoughextendedHotelli

9、ngmodelverticalproductdifferentiationmodelfittingassembledproductmodel.Theappropriatestrategiescombinationcanbecontributivetothecompetitionoftheincumbent.KEYWDS：DirectwkexternalitiesCompetitivestrategiesLimitpricingMerge