具有網(wǎng)絡(luò)外部性的軟件產(chǎn)品的版本劃分策略研究.pdf

1、廈門大學(xué)碩士學(xué)位論文具有網(wǎng)絡(luò)外部性的軟件產(chǎn)品的版本劃分策略研究姓名：姚靚申請學(xué)位級別：碩士專業(yè)：技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師：徐迪20080401AbstractNetworkexternalitiesisallimportantfeatureofsoftwareproductsFromtheperspectiveofnetworkexternalities，thethesisdiscussesversioningstrategyofsoft

2、wareproductssystematicallyOnt11ebasisofpreviousstudiesthethesisdemonstratesthenecessityofversioningstrategyfromvariousanglesandanalyzesthemultielementsofversioningstrategyCombinedwiththefeaturesofsoftwareproductsandcompe

3、titiveadvantagesthatversioningwillbringforth，thethesismakesaqualitativeanalysisonthevalidityofversioningfirstThenbasedonthenetworkexternalitiesandcombiIled、7l，iththeconsumerutilityfunction，thethesiscontinuestoconstructag

4、amemodeltodiscusStheoptimalityofversioningTheresultsshowthatthroughversioning，softwarecompaniescallgetmoreprofits，highermarketshareandchargeahigherpremiumforthehighendversionMoreover，thethesismakesamathematicalanalysison

5、themultipleeffectsofversioningtodemonstratetheoptimalityindepthlyandfindsoutthatappropriateversioningofsoftwareproductshasapositiveimpactonprofitsofsoftwarecompaniesInaddition，byusingtheknowledgeofmarketing，thethesisdisc

6、ussesseveralaspectsofversioningstrategyincludingthebasicprinciples，basicmethods，quantitychoiceandpricingFinally，thethesisalsoextendsthemodelofchapter3totheCaseofKⅨ芝2)versionstogetsomeconclusionsaboutquantitychoiceandpric

7、ingwhichappeartobeconsistentwithoneofthemostcommonversioninginsoftwareproductsTheresultsshowthatsoftwareenterprisesshouldprovidemoderateamountofdistinctversions，andthehighendandlowendversionsshouldbemaintainedenough“qual