寧夏電信公司校園營(yíng)銷策略及應(yīng)用研究.pdf

1、寧夏大學(xué)碩士學(xué)位論文寧夏電信公司校園營(yíng)銷策略及應(yīng)用研究姓名：劉碩申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：趙智宏201104AbstractChinaTelecommunicationsCorporation(ChinaTelecom)isanextralargeStateownedtelecomoperatorinChina，andwasselectedintotheTop500GlobalCorporationsformanycon

2、secutiveyearsChinaTelecommainlyprovidestheintegratedinformationservicesincludingthefixed—linetelephone，mobileservice，InternetconnectionandapplicationsservicesChinaTelecombuilttheworldbiggestCDMA3Gnetwork，、withitsearliest

3、commercialservicesinChina，havingmanybrandedproductssuchas‘‘Tianyi”，“MyeHome”，“BizNavigator”，“BestTone”，beingcapableofprovidingalltelecomservicesandmultipleconvergentservicesandsaleschannelsThetelecommunicationsindustryto

4、thereformandthestateofthe3Glicencesissued，Chinatelecomcompanyenteredintoawholebusinessoperationstage，theindustrymorecompetitiveCampuscommunicationsmarkethasbecomeAbattlegroundeachbigtelecomoperators，currentlyNingxiatelec

5、omcompanyimportanceofcampusmarket，butthecampusmarketisstrengtheningthebusinessincomesharewithmobilebusinessmarketshareinthemarketonthecampusislow，thebrandperceptiondegreesisnothigh，theusersatisfactionremainsascension，tra

6、ditionalbusinessofsubsequentgrowthalsoNingxialackofmotivation，andmobilecommunicationnetworkcovercampusshouldbestrengthened，theseproblemshavesteppedupNingxiatelecomcompanyinthemarketonthecampusmarketingdifficultyTherefore

7、，howtouseeffectiveschoolcampusinthemarketingstrategies，thetelecommunicationsmarketcompetitiveedgeintelecommunicationscompanies，isNingxiaproblemtobesolvedThispaperaimedatthetopicofNingxiatelecommunicationscompanycampusmar

8、ketingstrategyinoverallresearch，fromNingxiatelecommunicationscompanyinthebusinessmarketonthecampusoccupiescondition，andanalyzedthecharacteristicsofcampusmarketingNingxiatelecomcompany，theproblemsexistinginthecampusmarket

9、ing，Ningxiatelecommunicationscompanyfurthercampusmarketingflowdesign，designforNingxiatelecommunicationscompanyincampusmarketingdetailedstrategyThestudyusedMBAstagemarketingtheoryonrelatedknowledge，fromNingxiatelecommunic

10、ationscompanyoneselfoftheactualconditions，thespecificcircumstancesoftheorymidenterprisecombiningNingxiatelecomcompany，theadvantagesanddisadvantagesofcampusmarketingoncampusandthenfocusesonthemarketsegmentandmarketpositio

11、ning，designNingxiatelecomscompanycampusmarketingdetailedstrategy，andfurtherresearchthismarketingstrategyfortheimplementationofsecuritymechanismFinally，Ningxiatelecomscompanycampusmarketingstrategyfortheimplementationofef