重慶市電力公司多種經(jīng)營(yíng)發(fā)展戰(zhàn)略研究.pdf

1、重慶大學(xué)碩士學(xué)位論文重慶市電力公司多種經(jīng)營(yíng)發(fā)展戰(zhàn)略研究姓名：盧雯嘉申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：工商管理指導(dǎo)教師：張衛(wèi)國(guó)2001.3.12t里鏖查蘭堡圭蘭堡堡苧——————————————————壘!空墜AbstiactBusinessStrategyisanoverallanddirectionaldecisiontakenbyacorporationtoseekcompetitiveadvantages，maintainlongterme

2、xistenceandachievesustainabledevelopmentn圮strategymtlstfocusonthecorporation’sobjectiveandbesoundlybasedoninvestigationandgraspofthechangingenvironmentandconditionsinsideoroutside也ecorporationInamodemmarketeconomyeveryco

3、rporationneedstoadaptingitselftothechangingenvironmentsoastochoosean印propnatedevelopmentstrategyandbrightwaytoadvanceInthisarticleasystematicanalysisisbroughtoutconcerningthestatusquoexistingproblems，outermacroenvironmen

4、t，industrystructure，andindustrycompetitionenvironmentofthediversifieddevelopmentofChongqingElectricPowerCorporationTogetherwiththisbackgroundanalysis，aquantitativeanalysismethodStrategicSelection&EvaluationTheoryisemploy

5、edtopresentaclearvisionofadvantages&benefitsofthediversifieddevelopmentandtheimportanceofsustaineddevelopmentandthusfigureoutastrategyofthecorporation’sdiversifieddevelopmentadevelopmempatterntheauthornames器BenignMultipl

6、exDevelopmentStrategyofaCorporationSupportedbyitsCoreCapabilityandCoreIndustryUnderthisdevelopmentpatterntheauthor’spointsofviewaredetailedinthefollowingaspects：theconstitutionofagoodecologicalenvironmentforthecorporatio

7、n；toenergeticallydevelopaindustrialstructurefavoringthediversifieddevelopmentsrelatedwiththecorporation’scoreindustry；reregulationofrelationsbetweenvariouscompaniestobreakdowntheinternalbarriers；reformingthemanagementmec

8、hanism；andfocusingontechnoIogYrenovationFinallywinlanefforttecoustrncturethecorporation’smanufacturingcompaniesandsetupstrategicsharehoLdingcompeniestheauthorpresentsartorganizationalstructurethatgoeswimthecorporation’sd