相宜本草金縷梅系列營(yíng)銷計(jì)劃書

1、湖南鐵路科技職業(yè)技術(shù)學(xué)院經(jīng)濟(jì)管理系畢業(yè)設(shè)計(jì)湖南鐵路科技職業(yè)技術(shù)學(xué)院畢業(yè)設(shè)計(jì)(論文)課題:相宜本草金縷梅系列營(yíng)銷計(jì)劃書指導(dǎo)教師:職稱：講師類別:全日制、三年制高職班級(jí):營(yíng)銷3101班姓名:日期：2012年10月25日湖南鐵路科技職業(yè)技術(shù)學(xué)院經(jīng)濟(jì)管理系畢業(yè)設(shè)計(jì)目錄目錄一：設(shè)計(jì)調(diào)研方案一：設(shè)計(jì)調(diào)研方案1.1調(diào)研目的.................................................................

2、.......................11.2調(diào)研對(duì)象........................................................................................11.3調(diào)研內(nèi)容.......................................................................................11.4調(diào)研

3、項(xiàng)目........................................................................................11.5調(diào)研方法........................................................................................11.6調(diào)研經(jīng)費(fèi)..........................

4、..............................................................31.7調(diào)研組成人員................................................................................31.8時(shí)間安排............................................................

5、...........................3二：撰寫調(diào)研報(bào)告二：撰寫調(diào)研報(bào)告2.1摘要................................................................................................42.2引言：....................................................................

6、........................42.3調(diào)查基本情況及分析....................................................................424結(jié)果及建議......................................................................................5三：新產(chǎn)品上市策劃方案三：新產(chǎn)品上市策劃

7、方案3.1市場(chǎng)分析........................................................................................63.2新品分析........................................................................................73.3SOWT分析.................

8、.......................................................................3.4廣告計(jì)劃實(shí)施................................................................................3.5廣告宣傳選擇...................................................

9、..............................3.6經(jīng)費(fèi)預(yù)算....................................................................................3.7效果評(píng)估..................................................................................四：公關(guān)活動(dòng)策劃方案

10、四：公關(guān)活動(dòng)策劃方案4.1公關(guān)活動(dòng)目標(biāo)....................................................................4.2公關(guān)活動(dòng)主題....................................................................4.3公關(guān)活動(dòng)對(duì)象...............................................

11、.....................4.4公關(guān)活動(dòng)時(shí)間....................................................................4.5活動(dòng)項(xiàng)目流程設(shè)計(jì)....................................................................4.6媒介宣傳....................................