武鋼軋輥公司品牌營(yíng)銷研究.pdf

1、分類號(hào)——學(xué)校代碼1Q4墨2孝中斜技大浮學(xué)號(hào)Z鯉；＆33業(yè)Q123密級(jí)——碩士學(xué)位論文武鋼軋輥公司品牌營(yíng)銷研究學(xué)位申請(qǐng)人：趙晚子學(xué)科專業(yè)：工商管理指導(dǎo)教師：劉志學(xué)教授答辯日期：20051027華中科技大學(xué)碩士學(xué)位論文AbstractUnderthepromotionoftheprocessofintegrationofglobaleconomyasglobaleconomicrecoveryandOUrcountry’Sindustri

2、alizedsteeldemandarepulled，theOHtputofthedomesticiron—steelenterprisesexpandrapidly，andthedemandoftherollisunusuallyvigorous，itcausedrollenterprisestobeinfullfloUrish，inaddition，world—famousrollenterprisesenterintoChinaw

3、hosepotentialrollmarketisenormouswithhigherspeedoneafteranother，themarketcompetitionisbecomingfiercerWiththetransformationsofalotofoldrollingmillsandoperationofsomemodernizedrollingmills，thequalityoftherollisrequestedtob

4、ehigherUsers’consumptionconsciousnessandvalueschanged，thelifecycleofproductsisshorteneddaybydayinternationalanddomesticmarketcompetitionhavealreadycrossedoverthecompetitivestageoftheproducts，andenteredthecompetitioneraof

5、brandsThemarketcompetitionisgraduallydevelopedintothefightofthebrandfromtheoriginalProductsfightandmarketingwarfareThebackgroundofbrandmarketingwasintroduced，thesignificanceofthatwasrepresentedandtheglobalpresentstatusof

6、thatwassummarizedThenthetheoryofbrandmarketingwassetforth，basiccharacteristicandapplicationprocess；inthemeantimethemarketsituationofdomesticroll，thestatusoftherollcompanyofWISCOandthemaincompetitiveadversarieswereentirel

7、yanalyzedAndthedominatedandoppressedsituationoftherollcompanyofWlSCOwereanalyzedthenecessityofimplementingbrandsalewasdiscussedthroughthebackground，quality，technologicalequipmentandthestaffs’dispositionoftherollcompanyof

8、WISCOThepossibilityofbrandmarketingwasanalyzedOnthisbasis，brandmarketingtragedieswhichbondedwithspecificsituationofmyrollcompanywereputforwardincludingthestrategiesoftargetmarket，brandorienting，brandbreedingandbrandsprea