WiMAX網(wǎng)絡(luò)在中國的市場機(jī)會和發(fā)展策略研究.pdf

1、北京郵電大學(xué)碩士學(xué)位論文WiMAX網(wǎng)絡(luò)在中國的市場機(jī)會和發(fā)展策略研究姓名：許晨曦申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：王頌20090212北京郵電大學(xué)企業(yè)管理專業(yè)碩上論文TheMarketOpportunityandDevelopingStrategyAnalysisofWiMAXinChinaABSTRACTOctober19，2007，theInternationalTelecommunicationUnion(ITU)appr

2、ovedWiMAXtobeoneofIMT2000familyof3Gstandard，afullmember，withtheWCDMA，CDMA2000，TD—SCDMA，together，becametheworld’SNo43GstandardThedevelopmentofWiML嘔technologyattractsalotofeyesfromindustry，governmentofficialsandacademicswh

3、ilethetraditionaltelecomindustryiSinthefaceofmarketsaturation，lowpricedcompetition，operatingprofitsfell，theresearchfornewbusinesstoopennewmarketsisaroundthecomerAstheperformanceandserviceadvantages，WiMAXinChinaseemstobea

4、verygoodchanceHowever，duetonationalpolicy，thematurityoftheindustrychainandotherrelatedfactors。themarketopportunitiesandfuturedevelopmenttrendofWiMAXnetworkinChinaiSuncertainTodaythetelecommunicationsindustryisinthefaceof

5、restructuringchangesagain，themarketdeploymentopportunitiesanddevelopmentstrategiesofWiM匕塤networkinChinabecomeahottopicincommunicationsindustryInthispaper，weuseinformation／datacollectionmethodstocollectinformation，usequal

6、itativeanalysisoflaw，suchasPESTanalysis，SWOTanalysismethodandSOonThroughacomparativestudyoftheWiMAXnetworkdevelopmentstatusquoathomeandabroad，topayattentiontoitsdomesticmarketopportunitiesmaketheWiML垅marketpositioninChin

7、areferredtotheresearchlevelthefirsttimeThroughqualitativeanalysisandquantitativeanalysisofcombinationofmethods，qualitativeanalysisofWiMAXnetworkinChina’Sdevelopmentenvironment，thematurityoftheindustrychain，etcAtthesameti