青島思諾機械模具公司競爭戰(zhàn)略研究.pdf

1、西北大學碩士學位論文青島思諾機械模具公司競爭戰(zhàn)略研究姓名：王慶申請學位級別：碩士專業(yè)：工商管理指導教師：王正斌20090608Title：TheResearchonCompetitiveMachinery＆MoldCo，LtdSpecialty：BusinessAdministrationName：WangQingTutor：WangZhengbinAbstractStrategyofQingdaoSinoInthecontextofi

2、ntemationalfinancialcrisis，thepaper，relyingonQingdaoSinoMachinery&MoldCoLtd(inthefollowingitisshortforQSMM”)，hasstudiedproblemsencounteredincompetitivestrategyduringitsdevelopment，SOastoprovideideasandmethodsforQSMMcompe

3、titivestrategyformulationandimplementationThethesisisdividedintosixpartsFirstitexpoundsthetheoryofcompetitivestrategyInthefollowing，bylinkingwithmoldindustryinChina’Scurrentdevelopmentstatusquo，developmentprospectsaswell

4、asQSMMattheirownproduction，management，marketing，techniqueandresearch，financeandotheraspectsofcompetitiveness，theessayconductsadetailedstudyonkindsofinternalandexternalenvironmentfacedbythecompanyfromthemacro—environment，

5、themicro—environmentandindustrysituation，andsuggestsQSMMtakelow—COStcompetitionstrategyFinally，fromanumberofaspects，thepaperfurtherexploresmeasuresandmeansQSMMcantakeforthenecessarytoimplementlowcostcompetitivestrategy，a

6、ndprovidessomereferencetoimprovethecompany’ScurrentcompetitivepositionandtolookforopportunitiesoftransformationfromtheconservativeCompetitiveStrategytotheoffensiveCompetitiveStrategyCompanystrategyselectionisdirectlyrela