大西洋焊接材料股份有限公司營(yíng)銷戰(zhàn)略研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文大西洋焊接材料股份有限公司營(yíng)銷戰(zhàn)略研究姓名：戴敦樂申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：黎志成2001.1.1華中科技大學(xué)碩士學(xué)位論文AbstractBasedonthestudyonthemarketingstrategiesofAtlanticWeldingConsumableCoLtd，thepresentdissertationfirstlyexplainsthebasicmeaningclassif

2、icationofstrategyandthebasicconceptsofmarketingstrategyThentherelationshipbetweenmarketingstrategyandthegeneralstrategyoftheenterpriseisanalyzedFinallythesignificanceofthestudyofthemarketingstrategyofAtlanticWeldingConsu

3、mableCoLtdiselarifledAfteranalyzingthemarketingenvkonmentofAtlanticWeldingConsumableCoLtdindetailsAmathematicmodelforthedemandofweldingconsumablematerialsinChinaisdevelopedThedevelopmenttendencyandthefeatureofcompetition

4、inthecoming10yearsarepredictedbythescientificandsystematicanalysisofthesituationofcompetitioninweldingconsumablematerialsbymeansofPorter’SfivedimensionalmechanicmodelThisstudyhasalsoanalyzedthesituationofthemainrivalsint

5、hefieldofweldingconsumablematerials，andevaluatedtheavailableresourcesandconditionsofAtlanticWeldingConsumableCoLtdIthasmadeanobjectiveandcompleteevaluationofchancesandchallenges，advantagesanddisadvantagesofAtlanticWeldin

6、gConsumableCoLtdIntermsofthefeaturesoftheweldingconsumablematerialsmarket，adetailedclassificationoftheweldingconsumablematerialsmarketismadebyadoptingmarketclassificationtheoriesEachclassifiedmarketisanalyzedfromtheaspec

7、tsofscaleandtheprospectofdevelopment，marketattention，andthegoalandresourcesoftheenterpriseThegoaloftheenterpriseCanthusbedeterminedIntermsofthegeneralstrategyofthecompanythegoalofthemarketings打ategyofthecompanyisspecifie