從紐馬克理論角度研究廣告翻譯.pdf

1、成都理工大學碩士學位論文從紐馬克理論角度研究廣告翻譯姓名：于霞申請學位級別：碩士專業(yè)：外國語言學及應用語言學指導教師：何大順余大山20080401成都理工大學碩士學位論文AStudyofAdVertisementnanslationintheLightofNewmark’sTheoryIntroductionoftheauthor：YuXiawasAssociateProfHeDashunandⅥlDashanatChengduUniV

2、ersityofTechnologybomonJuly；1978Undertheguidanceofshewasgraduatedf而mGraduatedSchOOlABSTRACTWiththedeepeningofcommercializationofthewholesociety’adVertisementsareplayingamoreandmoreimponantroleinourmodemsociety，andtherefo

3、rethestudyofadVenisementtranslationisof鏟eatimportanceThispaperisintendedt0probeintotheapplicationofcommunicatiVeandsemantictranslationputforwardbyPeterNewmarkinadVertisementtranslationInNewmark’stheory，communicatiVetrans

4、lationpaysmoreattentiontotheconVeyingoftheimponantinfomationoftheSourceLanguage(SL)intotheTargetLanguage(TL)Thepu叩oseofdojngsoistohaVeagoodcommunicationwiththereadersoftheTL0ntheotherhand，semantictranslationemphasizesont

5、ranslatingeVerythingintoTLwithouteVenchangingthesequenceandf6n11atofwordsandsentencesinSLThetranslatortranslatesthetextwordbywordwithoutconsideringtheacceptabilityandculturalbackgroundoftheTLreadershipThispaperfallsintof

6、iVechaptersAfterintroductionofthethesis，inChapterTWo，theconcept，functions，andfeaturesOfadVenisementsarereViewedanddiscussedAndin‘thethirdchapter’Newmark’stheo“esofsemanticandcommunicativetransla“onandtheirsimilaritiesand

7、differencesareintroducedInthefollowingchapters，theapplicationofcommunicatiVeandsemantictranslationandsomeeffectiVestrategiesfbradVertisementtranslationareproposedonthebasisofdetailedanalysisofthetl’anslatedexamplesofhead

8、lines，slogansandtrademarksThroughtheresearch，itisnaturallyconcludedthatthedesirede￡fectiVemethodcanbeoutofthecombinationofcommunicativeandsemantjctranslationTherefbretheconlbinationofsemanticandcommunicativetranslationis

9、suggestedinthetranslationofadVenisementsinordertoachieVethedesiredeff色ctIt’ssincerelyhopedthatthisthesiswillenrichouradVenisementtranslationandproVetObeofsomevalueintfanslatingadvenisementsKeywords：Semantic11ranslation；C