通訊設(shè)備制造業(yè)微利時(shí)代成長策略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文通訊設(shè)備制造業(yè)微利時(shí)代成長策略研究姓名：黎莉申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：曲英20081201TheGrowthStrategyStudyOnTheMeagerProfitCommunicationEquipmentManufacturingIndustryAbstractBecauseoftheeffectoftheglobaleconomyandinformationtechnologydevel

2、opment，thecontestwillbecomefiercerbetweenenterpriseshomeandabroadHowtod0objectiveandscientificappraisalforthefinns，especiallyfortllecommunicationequipmentmanufacturefinnsandhowtofindoutawaytoimprovetheenterprise’competit

3、ionandcultivateenterprise’competitionpositively，whichisoneoftheimportantproblemsinthefirmdevelopmentatpresentTllisthesisanalysesthecompetitivecircumstanceandsocietalenvironmentofChinesetelecommunicationsequipmentmanufact

4、urerusingfiveforcesandPESTmodelAnertheindustryanalysis，thisthesisanalyzesinternalenvironmentoftelecommunicationsequipmentmanufacturerBasedontheabove，thethesispointsouttheopporttmities，threatens，strengths，weakensMoreovert

5、hisarticletakesZTECorporation，atypicalcorporationmthecommunicationindustry，勰asampletoanalysisthecrisisofdevelopingoftelecommunicationsequipmentmanufacturer，andpointsoutthedirectionsofthetransformoftelecommunicationsequip

6、mentfirmsOnthebasisoftheabovestrategicanalysisandselection弱wellaSthedemandsfromtheinterior／exteriorenvironments，thisarticlespecificallyorganizestoimplementthedevelopmentstrategiesandimprovethecorecompetitivenessofZTEacco

7、rdingtothegeneralaimsofthedevelopmentstrategiesthatareglobalizingbusiness，selfdevelopedtechnology，alldimensionalcooperation，operation，researchanddevelopmentonventuremanagementandSOon珊1ileweanalyzethedevelopmentoftelecomm

8、unicationsequipmentfirms，weshouldnotonlvputouremphasisontheouterresources’effectsontheenterprises’developingWealsoshouldknowclearlythatitaimsatmarketandglobalizationItscorematterisownrightsoftechnologyOnlybythisCanwestud

9、ythevarieskindofdevelopingmodesoftelecommunicationsequipmentbusinessesBymeansofanalyzingHigh—techenterprises’characterssystemsandbackgroundofitsdevelopingdegree，wecanconstructascience，reasonableandpracticalindexsystemtov

10、aluetheenterpriseWeCallchoosetypicalcasesofdifferentareas，typesandperiodstostudyBySO，wecangeneralizeseveralmodesofHightechbusinessesdevelopmentAnditisgoodfortheformationoflong‘termandcontinuingadvantagesincompetitionandt