互聯(lián)網(wǎng)環(huán)境下對(duì)本土服裝品牌新生態(tài)的探究——以女裝設(shè)計(jì)師品牌“有耳”為例.pdf

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3、THENEWECPLOGICALENVIRONMENT0FTHELOCALCLOTHINGBRANDUNDERTHEINTERNETENVIRONMENT—TAKETHE‘YOUER’0FTHEBRAND0FWOMEN’SWEARDESIGNERASANEXAMPLEAbstractTheworldisdelayering，andthecircumstancesofclothingbrandskeepchangingwhenourdai

4、lylivesarerenewedbytheInternet，bigdataandsocialmediasandSOonClothingbrands’workingcircumstancesalsohavedepartedfromtraditionalmodelsinthisenvironment，however，theyarestillfacingnewchallengeswhiletheycanenjoythebenefitprov

5、idedbytheinternetTheInternethasbeenchallengingthetraditionalwaysofconsumingbyprovidingaconvenientanddemocraticcommunicationplatform，andthecustomerstodayrefusetobedefinedbysellersfortheyhavegotmorechoicesandmoreideastowar

6、dsfashionEveryoneisunique，whichmakesitimpossibleforbrandstosatisfyeverybody”YOUER”hasbeencommittedtobeabletostandoutinthecompetitionoftheproductstrategyisloyaltothebrand’Suniquedesigngenes，withthedesigntocreatedifferenti

7、atedaestheticpreferences，inordertoenhancecompetitiveadvantageDesignnaturallybecomesthebrandtocreateanimportantstrategytoattractConS啪erSBesides，manybusinessescouldreducetheextentofcustomers’aaentionwithdataanalysisprovide

8、dbytheInternet，buttheystillneedgivecustomersmorespecialproductsAnditdoesn’tmeantheywouldspendallthetimeontheseelectedproducts’’YOUER”inthebrandmanagementandoperationofthemodel，itisagreatimportancetodigital，tabulartodealw