基于生態(tài)視角的企業(yè)文化建設(shè)研究——以義烏市雙童日用品有限公司為例.pdf

1、浙江師范大學(xué)碩士學(xué)位論文ADISSERTATl0NSUBMITTEDT0THEACADEMICDEGREECOMMITTEE0FZHEJIANGNORMALUNIVERSITY基于生態(tài)視角的企業(yè)文化建設(shè)研究一以義烏市雙童日用品有限公司為例RESEARCH0NCORPORATECULTURECONSTRUCTIONBASED0NECOLOGICALPERSPECTIVE—TAKESOTONDAILYNECESSITIESCOLTDYWAS

2、THEEXAMPLE作者姓名：朱平By：Zhuping指導(dǎo)教師：陳紅兒SupervisedByProf：HongerChen學(xué)科(專業(yè))：工商管理BusinessManagement浙江師范大學(xué)經(jīng)濟(jì)與管理學(xué)院、中非國際商學(xué)院COLLEGE0FECONOMICS&A嗄ANAGEMENTANDCHINA—AFRICAINTl巳RNATIONALBUS_【NESSSCHOOL，ZHEJIANGNORMALUNIVERSITY二零壹六年五月Ma

3、y2016RESEARCH0lNCORPORATECIⅡn瓜ECONSTRUCTIONBASEDONECOLOGICALPERSPECTIVE—TAKEYIWUSOTONDAⅡ。Y卜陋CESSITIESC0，LTDASTHEEX刪PLEABSTRACTWiththespreadoftheInteract，modementerprisestendtobeplatforms，thelinkamongenterprises，customers

4、，suppliersandotherstakeholdersbecomescloser，thestakeholdershaveagreatereffectonenterprisesandtheircorporatecultureWiththeecologicalcivilizationconstructionwrittenin13thfiveyearplanofChina，enterprisesbecomesthemostimporta

5、ntlinkonthechainofecologicalcivilizationconstruction，thegovernmenthighlyconcemaboutwhetheraenterprisehasasenseofecologicalcivilization，whetheraenterpriseputthesavingresourcesandprotectingtheenvironmentintotheprocessofent

6、erprisesystemconstruction，whetheraenterprisetakesconcretemeasurestoimplementtheecologicalcivilizationconstructioninthedevelopentprocessUndersuchrealisticbackground，corporateculturewhichisbasedontheecologicalperspectiveof

7、harmoniouscoexistenceandsustainabledevelopmentbecomestheimportantstrategicchoicethatcarlhelpenterprisesimprovethecorecompetitivenessandpromoteenterprisestosustainablydeveloptomodementerprisesAlthoughthetheoryhasbeenresea

8、rchingcorporateculture，thesestudiesmainlyfocusontheinteractionbetweeninternalelementsandignoretheinteractionamongtheenterprises，stakeholdersandexternalenvironment，onlyaminorityofscholarsstudytheproblemshowtheenterprisesc

9、oordinatewiththenaturalenvironmentfromthenaturalecologicalperspectiveofbeautifyingecologicalenvironi／lentAccordingtothepracticalandtheoreticalbackground，thispaperexpandspreviousscholars’purenaturalecologicalperspectiveto