企業(yè)社會責任與經營績效關系的實證研究——以深滬兩市制造業(yè)上市公司為例.pdf

1、中南大學碩士學位論文企業(yè)社會責任與經營績效關系的實證研究——以深滬兩市制造業(yè)上市公司為例姓名：周理申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：熊勇清20081125中南大學碩士學位論文ABSTRACTABSTRACTSincetheearly20thcenturywiththedevelopmentofthesocietyandincreasingoftheleveloftheconsumers’awareness，thecorporat

2、esocialresponsibilityhasbeenpaidmoreandmoreattentioninfaceofnegativeextemalitiesasenvironmentpollution，unqualifiedproductsandpotentialsafetyhazardintheprocesscausedbytheenterprisesTakingonsocialresponsibilityhasbeenconsi

3、deredasalongterminvestmentandacompetitivemeansAmongthese，theinfluenceoffulfillmentofCSRoncorporateperformancehasbeentheveryfocusofenterprisesThisPapermakesanalysisontheeffectofthewholecreditofthefirmperformance，andtriest

4、ofindsomenewruleBasedonformerresearch，wetakeCSRandperformancefactorsaslatentvariable，andbuildaconceptualmodeltoillustratetherelationsbetweenthefactorsBesides，wechose324manufacturingcompaniesandmakeanalysistotheirmarketda

5、taAttheend，makethehypothesistesttotheconceptualmodelbystructuralequationmodelTheresultofthetestshows，thecorporateresponsibilitytothestockholderhaspositiveeffectonthemarketfinancialperformanceandmarketperformanceThecorpor

6、aterespomibilitytothegovernmenthasinconspicuouseffectonmarketandfinancialperformanceThecorporateresponsibilitytothebankhaspositiveeffectonmarketperformanceandfinanciMperformanceAsaresult，thecorporatesocialhaspositiveeffe

7、ctonthecorporateperformanceobviouslyBasedontheperspectiveofstrategythefulfillmentofthecorporatesocialresponsibilityresultsinthecompetitionpredominance，whichalsopromotethebenefitofthestakeholdersKeywordsStockholderTheory；