雙渠道零售商價格競爭策略和定價分析

1、AbstractPriceCompetitionStrategyPricingResearchofDualChannelRetailerPriceCompetitionStrategyPricingResearchofDualChannelRetailerAbstractAtpresentbecauseoftheonlinesaleschanneldevelopmentlargeretailersbegantodoublesalesof

2、onlinemarketingofflinesalesfmingadoublechannelretailmodethiswayalsograduallybecomethefocusofattentionofretailmarket.Onlinetradingproducedfromthemarketofelectronicbusinesshasdifferentoperationfmthetraditionalmarketonlinet

3、ransactionsbecauseofitsvirtualnaturecan`tbefullyapplicabletothetraditionalmarketoperationmodemarketrulesthetwochannelsofdualchannelretailerwillinevitablyconflict.Thetwochannelsofdualchannelretailerwillinevitablyhaveconfl

4、ictsthecurrentretailpricinggenerallyuseunifmpricingstrategythedifferentialpricingstrategy.Withanalysisofvarioustradingstrategiespricingtheythearticlesummarizesthepricecompetitionstrategypricingofthedualchannelretailers.T

5、hroughtheeticalanalysisthearticlecomparethedualchannelretailer’sonlinepricingwithpureInterretailersofflinepricingwithtraditionalretailersthenthearticleanalyzethepricingdifferencesbetweendualchannelretailersotherretailers

6、givesanconclusionabouttheoptimalpricingofdualchannelretailerrelevantresults.InthispaperweanalyzethepricingstrategycollabativepricingthroughtheanalysisofSuNingyunsLimitedbyShareLtdGOMEElectricalAppliancesHoldingLtd.Furthe

7、rmewesummarizethefmalpricecompetitionstrategypricingfthedualchannelretailer.Keywds：retailerintereconomytradingstrategytheoptimalpricingcollabativepricingtwostagegameTradingStrategyWrittenby：LiuJiyongSupervisedby:XuChunxi

8、uII第五章主要結(jié)論、建議與展望........................................................................................365.1主要結(jié)論...........................................................................................................

9、........365.2幾點(diǎn)建議...................................................................................................................375.3研究不足與未來展望..........................................................................

10、.....................38參考文獻(xiàn)..............................................................................................................................39碩士期間發(fā)表的論文........................................................