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1、本次研究的目的在于通過對目標(biāo)人群的調(diào)查,了解他們對聯(lián)合國開發(fā)計(jì)劃署的藝術(shù)黃金計(jì)劃對于加蓬非政府機(jī)構(gòu)傳播的促進(jìn)作用的看法。這項(xiàng)計(jì)劃通過媒體渠道連接加蓬居民與非政府組織之間的傳播行為,以達(dá)告知與教育之效。
近幾十年來,媒體能為大量受眾提供信息服務(wù)已經(jīng)成為共識。盡管這個世界與社會的具體議題有所差異,然而,媒體早已成為人們獲取信息的主要工具。本文選擇對新聞媒體的傳播效果進(jìn)行關(guān)注與調(diào)查研究。
藝術(shù)黃金項(xiàng)目是在聯(lián)合國開發(fā)計(jì)劃署的
2、領(lǐng)導(dǎo)下進(jìn)行工作的一個非政府組織。該項(xiàng)目的目標(biāo)是幫助加蓬居民獲得自力更生的能力。
本文著重進(jìn)行比較分析,具體包括藝術(shù)黃金項(xiàng)目的傳播對當(dāng)?shù)鼐用窈头钦M織的影響,有哪些促進(jìn)作用,以及當(dāng)?shù)鼐用裨诋?dāng)?shù)胤钦M織的傳播行為和目標(biāo)影響下發(fā)生了何種改變。
本文采用了定量和定性相結(jié)合的研究方法。通過問卷調(diào)查和訪談法,本文試圖了解藝術(shù)黃金計(jì)劃影響下當(dāng)?shù)鼐用竦男袨楹蜕鐓^(qū)生活質(zhì)量。
對獲得數(shù)據(jù)的分析表明,自從和藝術(shù)黃金項(xiàng)目合作后
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