基于韓流現(xiàn)象的服裝品牌評價體系的研究.pdf

1、陜西科技大學碩士學位論文基于韓流現(xiàn)象的服裝品牌評價體系的研究姓名：張志芳申請學位級別：碩士專業(yè)：設計藝術學指導教師：周莉英20090601RESESRCHoFFASHIoNBRANDEVALUATIoNSYSTEMBASEDoNTHEKoREAPoPULARPHENoMENoNABSTRACTAsthebiggestmanufacturingbaseofclothingandclothinggeneralproduction，China

2、hasconsiderablefigure，butlowlevelsinunitpriceItwaslackofinternationalbussinessexperiences，andtherewasscarlyfamousclothingbrandinChinatextileenterprisesTherewasdificiencyinrallyingpointonthemarket，geographicalextension，th

3、eidentityofcorporationandtheextentoftransparencyoffinance，theseareourweaknessesIneconomiceraofbrand，ChineseTextileCorporationhaddificiencyinthatglobalfamousbrandandintemationalbussinessexperiencebutthatthequalityofproduc

4、tItishightimethatwemustimproveidentityofcorporationandhaveourowninternationalbrandsWecouldseethatbusinessopportunitieswasbroughtbytheculturalinvasiontotheenterprise，forinstance，Korealclothingispopularinourcountryfrom2000

5、untilnowUnderthiscircumstance，thereweresomenewideasofresearchonChineseclothingbrand’SfuturedevelopmentThroughanalysingtheKorealclothingpopinChinainthisarticle，itdemonstratesthatsettingupChineseclothingbrandevaluationsyst

6、emisreasonableWehopeitcanprovideguidanceandstandardfordomesticenterprise’SbehaviorandthedirectionofdevelopmentandthenmakeChineseclothingindustrybiggerandstrongerInthisarticle，thecurrentsituationandexsitingproblemsofChina

7、clothingbrandwereintroducedandthesubjectonclothingbrandevaluationsystem，itsmeaningandgoalbasedoncertainbackgroundwereputforwordFinallymaincontentstudywasoutlinedThroughthemassinformation，theKoreaclothingpopinourcountrywh