基于3G時(shí)代的移動(dòng)通信營(yíng)銷模式研究.pdf

1、山東大學(xué)碩士學(xué)位論文基于3G時(shí)代的移動(dòng)通信營(yíng)銷模式研究姓名：趙云峰申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：王德勝20090917山東大學(xué)碩士學(xué)位論文ABSTRACTWiththetelecomrestructuringand3Gera，China’Smobilecommunicationsmarket，fullcompetitionintheformationofathree—leggedpattern。Asamobileservic

2、eoperator，Howtoseizethemarketopportunitiesinthe3Geratobecomeworthyofthemobileoperatorsminkabout。Inthispaperonthebasisofliteraturereview，reviewedthecourseofthedevelopmentofChinasmobilecommunication，describedthedifferentch

3、aracteristicsoftheeraofmobilecommunicationtechnologyaswellasthecorrespondingmarketingpractices。Onthisbasis，discussesthedevelopmentofmobilecommunicationtechnologytheimpactofmarketingmodels。SWOTthroughtheuseoftoolsandfivef

4、orcemodel，analysisof3GeraofthestatusquoofChinasmobileoperators，Basedonthe2Gmobilecommunicationindustry，environmentalAnalysis—BasedMarketingModel，Strengthengoodgovernanceontheenvironment，tochangingbusinessconditionsandmak

5、etimelyresponsesandadjustment，takeadvantageofnewmarketopportunities；Databasemarketingbasedmobilecommunicationsmarketsegments，effectivelyreducetheoperatingcosts，enhancetheoperationalquality。Fulllifecycleanalysisthroughcus

6、tomer，enhancethemobileserviceoperatorsinmarketingcampaignstarget，continuousoptimizationofcustomerrequirements，toachievemaximumcustomerprofitability。Thispaperanalyzesthedevelopmentofmobilecommunicationsthatexistinmarketin

7、gmode，combinationoftechnologicaldevelopment，pastsuccessfulexperiencesandcase，bycomparingandCOordinate。Combinationofenvironmentalanalysis、SWOTAnalysis、FiveForcesModel。Throughtheestablishmentofmarketingmodels，TryingtogetCh