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1、ContentsPersonalassessmentofskills..........................................................................................2Titleoftheproject..............................................................................

2、............................2Objectivesoftheproject.................................................................................................2Statementofissuesofinvestigate.........................................

3、.........................................3Reasonsfthechoiceofissue......................................................................................4Justificationfthechoiceofbusiness..................................

4、.........................................5Primarysecondarysourcesofinfmation..............................................................6Primaryinfmation.................................................................

5、......................................6Secondaryinfmation...................................................................................................6MethodsJustification...........................................

6、....................................................7Plan.................................................................................................................................8Negotiateddatesftheplanningdevelo

7、pmentevaluationoftheprojecttimescalesfconductingtheinvestigation..................................................................7Identificationoftheresourcesincludingtimeneededtocarryouttheinvestigation.....8a)ByPESTAn

8、alysistorealizeChinesemarketenvironment.b)AnalyzetheHazeline’sProductlifecycleCpationlifecycle.3)AnalysethestrategiesusedbyHazelineinChina.a)4Panalysisb)Stardizeadaptit’smarketingmix4)Assesstheadvantagesdisadvantagesused

9、bycompany.StatementofissuesofinvestigateFirstfemostHazelineisUnilever’ssubsidiaryUnileveriswldfamousmultinationalcpationfoundedinEuroperatherthanChinahowevernowwecanseeUnilever’sproductinanumberofsupermarketwhichmeanstha

10、tUnilevermusthavetheprogresswhichentersintoChinaintheprogressHazelinealsoisparticipant.Therearelotsofreasonwhichmakecontributiontotheprogresssuchasdomesticfactfeignfact.Iwillinvestigatetheintericircumstancesexternalcircu

11、mstancessuchas:?Localmarket?localcompetitioncondition?FeignermarketsuchasChina?Feignercompetitioncondition?FurthermewhenHazelinedecidestoenterintoChinasenimanagermustadaptstrategyChinesemarket.Toachievethistheyshouldpaya

12、ttentiontothefollowingfact?CompetitsexistinginChinesemarket?BusinessenvironmentinChinesemarketsuchaspoliticaleconomicsocialtechnology?Unilever’sadvantageweaknessinChina?Unilever’sProductlifecycleCpationlifecycle.?NextIpl

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