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1、1Assessmenttask1OutcomecoveredAlloutcomes(15)Section1:(a).ThePESTELanalysisheadingareaframewkinwhichenvironmentalinfluencearecategizedintosixmaintypes:politicaleconomicsocioculturaltechnologicalenvironmentallegal.1.P:pol

2、iticalfcesasthepoliticalarenahasahugeinfluenceupontheregulationofbusinessthespendingofconsumersotherbusinesses.Thepoliticalisincludinggovernmentstabilitytaxationpolicysocialwelfarepoliciesthetraderegulations.InourcaseofJ

3、DWetherspoonplctheMonopoliesMergersCommissiontakearulingaboutbrokenthe‘tiedhouse’systemthisrulinglimitedthebrewersellingthebeerbrewingthebeeratsametime.thegovernmentpaysattentionfthedisadvantage.2.E:economicfcesasthestat

4、eofatradingeconomyintheshttermlongterminfluencethewealthofapopulation.Theeconomicisincludinginterestratesinflationdisposableincomeproductseasonalitysoon.AbouttheJDWetherspoonplcinthestartoftwentyfirstcenturyJDWetherspoon

5、wasfacingmuchmecompetition.Theretaillicensingmarkinghadadaptedtothechangesinthe‘tiedhouse’systemotherretailpubchainslikeRegentInnsPunchTavernshadbeendevelopingtheirbusinesses.thesupermarketbegansellingdrinksalsohaveinflu

6、enceonthecompany.3.S:socioculturalfces.Suchasreligiondemographicsimpactuponproductdesignspendingbyconsumers.ItincludeslifestyletrendseducationlevelpopulationdemographicssocialresponsbilityInthecasepeoplememecarefullytota

7、keattentionontheirhealthsotheybegantoreducethewinedrinking.ThenJDWethersponplcdevelopsakindoflowethanolwine.4.T:technologicalfcessuchasinfmationtechnologyinfluencesproductionmethodstransptationinfluencesmarketperationpro

8、ductcosts.Itwillincludespeedofintroductionofnewtechnologiesinnovationsdevelopmentsconsumerbuyingoptionssoon.Inthecasewiththetechnologicaldevelopthebeercanbebottledsellinginthemarket.Becauseofthispeopleisn’tneedtodrinkbee

9、ronlyinthepubs.ThiscandecreasethesellshareoftheJDWetherspoon.5.L:legalfcessuchasproductsafetyinfluencesdesigntradingpracticesinfluencehowbusinessesconductthemselvesinthemarket.Itmayincludelike3comparisonswithcompetitsind

10、ertoplanactivitiesresourcesappropriately.Itisthefirststageofplanninghelpsmanagerstofocusonkeyissues.ItisimptantrememberwhencarryingoutaSWOTanalysisthatitisnotabsolute.SimplerulesfsuccessfulSWOTanalysislikenext:?Berealist

11、icaboutthestrengthsweaknessesoftheganization.?Analysisshoulddistinguishbetweenwhereyourganizationistodaywherebeinthefuture.?Bespecific.Avoidgreyareas.?Alwaysanalysisinrelationtothecompetition.?KeepyourSWOTshtsimple.Avoid

12、complexityoveranalysis.SWOTanalysisisakindofsubjectiveshtterminitsnaturesoitcan’tusetoanalysislongtermsituation.Fexamplewhenyouanalysistheopptunitiesyoucanthinkabout:wherearethegoodopptunitiesavailabletoourganization？Sec

13、tion2:(a).1.ganizationalcultureisdifficulttodefineprecisely.Asimpledeionisthatitisasystemofsharedmeaningbetweenmembersofanganization‘thewaywedothingshere’.Itactsasthesocialgluewhichholdstheganizationtogether.Researchshow

14、sthatthecultureofanganizationcansignificantlyaffectthewayinwhichthecompanyoperatesparticularlyintermsofitseffectiveness.Sharedvaluesbecomeembodiedintheganization’sideologyphilosophyactasaquitetobehaviwaysofdealingwithanx

15、iety.InJDWetherspoonpubsitsaysthatpeopleareitsbestasset.Thecompanyissatisfiedthestaffsothisisitsganizationalculture.Ithasaflexibletrainingpolicywhichenablespeoplefromallkindsofdifferentbackgroundstojointhecompany.Itiscom

16、mittedtolifelongtrainingitprovidesstaffwithopptunitiestogainrelevantqualificationssuchasthoseofferedbytheBritishInstituteofInnkeeping20%ofsenimanagersbeganasbarstaffcleaners.2.Basicassumptionsataveryfundamentalalmostsubc

17、onsciousleveltellemployeeshowtoperceivethinkfeelaboutthings.Thesearetheelementsofcultureareunseennotopenlyidentifiedinthedaytodayinteractionsofthemembersoftheganization.Cultureelementsatthislevelexistas‘unspokenrules’are

18、rarelydiscussedwithintheganization.Theydirectthewayeventsactionsareperceivedinterpretedbytheganization.InthecaseJDWetherspooncreateaquarterofthespaceineachestablishmentisnonsmoking.(b).Akindofrecognizedmodelofganizationa

19、lcultureisTerrenceDealAllanKennedy.Itisbasedonhowquicklyganizationsreceivestrategiesthelevelofriskthattheytake.DealKennedystatedthatthesetwofactsgaverisetofourgenerictypesofcultureswhichtheycalledtoughguymachoculturewkha

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