多品種小批量中小企業(yè)的營銷策略及生產(chǎn)模式研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文多品種小批量中小企業(yè)的營銷策略及生產(chǎn)模式研究姓名：黨益申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：武振業(yè)19990301西南交通大學(xué)研究生學(xué)位論文第2頁ABSTRACTFromthetwodifferentview——marketingandproduction，theauther，carringout3comprehensiveandsystematicstudingofthemidsmallenterpr

2、ise，whichwiththediversifiedtypeandsmallquantityofproductionofferedthesystemofmercha—ndise—on—handasanim—portantlinkbetweentheproductionmethodandmarketingstrategy，whichcombinedthemarketingstrategywithproductionmethodfinn—

3、Iy。Inordertoexpandthemarketshare，thefirstpriorityformarket—ingstrategyisthepromotionbysalepersonnel，thesecondstepistocutshortthedateofdeviveryandteducepricesuitablyoToreducethecostofunitandincreasethequalityofproduct，the

4、topthingforpro—ductionmethodistoadopttheGT(grouptechnology)andincreasequantityofabatch，thesecondpriorityistofocusattentiononintensif—ingthemanagementofinventoryandtokeepsomegive—n，quantityofproductinstore。Keyword：diversi