女裝營銷策略分析——以紅袖女裝為例

1、無錫職業(yè)技術(shù)學(xué)院畢業(yè)設(shè)計(jì)（論文）說明書目錄目錄一、緒論...........................................................6（一）研究背景..................................................6（二）研究意義..................................................6（三）紅袖女裝簡介........

2、......................................8二、紅袖女裝經(jīng)營策略制定...........................................8（一）市場(chǎng)細(xì)分與市場(chǎng)定位........................................8（二）目標(biāo)市場(chǎng)的選擇...........................................10（三）產(chǎn)品的策略.........

3、......................................111.明確品牌定位.................................................122.品牌的整合宣傳...............................................12（四）價(jià)格策略.................................................131.制定價(jià)

4、格..................................................132.價(jià)格的修改................................................143.優(yōu)惠定價(jià)..................................................144.差別定價(jià)..............................................

5、....14（五）渠道策略................................................141.外觀設(shè)計(jì)..................................................152.店內(nèi)陳列布局..............................................153.服務(wù)體系的構(gòu)建..................................

6、..........15（六）促銷策略................................................161.廣告的策略................................................162.銷售促進(jìn)策略..............................................163.人員促銷................................

7、..................16三、紅袖女裝SWOT分析.............................................17（一）優(yōu)勢(shì)分析..............................................17（二）劣勢(shì)分析..............................................18（三）機(jī)遇分析........................

8、......................18（四）威脅分析..............................................19四、紅袖女裝營銷存在的問題.........................................20（一）店鋪盈利無法達(dá)到預(yù)期水平..............................20（二）定價(jià)策略不準(zhǔn)確............................

9、............20（三）缺乏明確的營銷戰(zhàn)略目標(biāo)................................21（四）缺乏準(zhǔn)確的市場(chǎng)定位....................................21（五）缺乏渠道維護(hù)部門......................................22（六）無計(jì)劃廣告宣傳過多....................................22五、紅袖女裝市

10、場(chǎng)營銷策略實(shí)施保障..................................23無錫職業(yè)技術(shù)學(xué)院畢業(yè)設(shè)計(jì)（論文）說明書AnAnalysisofWomensMarketingStrategyACaseStudyofHongxiuWomensWearAbstract:WiththecontinuousdevelopmentofChinassocialeconomypeoplesconceptoflifetheoccurrenceo

11、facertainchange.Atpresentpeoplespursuitofclothingbegantograduallypersonalizedthedevelopmentofthegarmentindustryhasalsobeenmovingtowardsadiversifieddirectionofdevelopment.Chinasvastlalargepopulationthegarmentindustryhasma

12、nyadvantagesthedevelopmentofahugespacesuchamarketeconomicenvironmentfthedevelopmentofredsleeveswomenbroughtnewopptunitieschallenges.AlthoughChinasclothingmarketdevelopmentspaceislargerbutthecompetitivenessoftheclothingma

13、rketcannotbeunderestimated.SincetheeconomicglobalizationfeigngarmentindustryhasenteredourcountryseriouslyaffectedthedevelopmentofChinastraditionalclothingindustry.Redsleevewomenshouldtakewhatkindofmarketingstrategytoensu

14、rethatthesmoothoperationofthebusinessisthecurrentdevelopmentoftheapparelmarketisfacingoneoftheimptantissues.Thisarticlemainlyanalyzesstudiestheredsleeveswomensclothinganalyzesthepresentsituationoftheredrestwomensclothing

15、researchcarriesontheconcreteanalysistotheexistingproblemsintheiroperationcarriesontheshallowunderstingtothegeneralenvironmentofthecurrentclothingindustryMarketingSWOTfspecificanalysiswhichtargetedtoputtheredsleeveswomens

16、productmarketingstrategydevelopedaseriesofmeasurestostrengthentheredsleeveswomensmarketingdevelopment.Keywds:redsleeveswomenmarketingstrategyanalysisresearch一、一、緒論緒論（一）研究背景（一）研究背景服裝是我國重要的經(jīng)濟(jì)產(chǎn)業(yè)，與人們的生活息息相關(guān)，不可或缺。我國幅員遼闊，人口眾多，