康源電子廠有限公司差異化管理案例研究.pdf

1、華南理工大學碩士學位論文康源電子廠有限公司差異化管理案例研究姓名：吳瞻申請學位級別：碩士專業(yè)：工商管理指導教師：李映照20041101華南理工大學碩十學位論文ABSTRACTTheMediumandsmallenterprisesarethemostimportantcomponentinthemarketeconomy.Nowthemediumandsmallenterpriseshavestronglifeanddevelopmen

2、talpotentialbuttheydevelopedveryhardalsobecausethehomogeneityphenomenonofmediumandsmallenterprisesmakesthoseenterprisesandtheirproductsuncharacteristic.Ifthemediumandsmallenterpriseswanttosurviveandthereforedevelopfleetl

3、ytheymustimplementthedifferentiationmanagementmethodandfindthesuitablewayfortheirownenterprisesdevelopment.Thisthesisisbasedonacaseresearch.Accordingtotheresearchaboutdifferentiationmanagementtheoryandcombiningwithourana

4、lysisandsummarizingintheapplicationofthistheorytoHongYuenElectronicsLTD.weprobedintotheactualapplicationroadofthedifferentiationmanagementtheory.Atthesametimeinordertosolvethepracticalproblemconsideringtheactualcondition

5、sofHongYuenElectronicsLTDwecanmakenewdifferentiationstrategyforthenextstepofdevelopmentforHongYuen.FirstlyIdescribedthestudybackgroundandmeaningatthebeginningofthisthesisatthesametimesummarizedthedocumentsofrelevantdiffe

6、rentiationmanagementtheoryandputforwardthequestionfurther.SecondlythechaptertwoisthecaseoftheapplicationofdifferentiationmanagementtheoryinHongYuenElectronicsLTDanditcanbeusedasasinglecaseforteaching.Finally，fromchaptert

7、hreetotheendofthethesisisanactualcaseanalysisoftheapplicationofdifferentiationmanagementtheoryinHongYuenElectronicsLTD.Themainlogicclueofthisthesisfromthecaseintroductiontoitsanalysisis:atfirstweanalysedtheinnerandoutere

8、nvironmentalconditionofPrintedCircuitBoardindustryanditsownconditionofHongYuenElectronicsLTD.andthenanalysedtheimportanceandurgencyofthedifferentiationmanagementapplicationinHongYuen.Afterthatweanalysedindepthandprobedin

9、tothesuccessfulcaseoftheproductdiversitystrategytotalqualitymanagement(TQM)usageandtheguidelinemanagementimplementationinHongYuenElectronicsLTD.Atlastweputforwardanewplanandrationalizedstrategyforcompanysfurtherdevelopme