金蘭港酒店的綠色營(yíng)銷(xiāo)策略研究

1、內(nèi)蒙古大學(xué)本科畢業(yè)論文學(xué)校代碼10126學(xué)號(hào)分類(lèi)號(hào)密級(jí)本科畢業(yè)論文金蘭港酒店的綠色營(yíng)銷(xiāo)策略研究學(xué)院、系經(jīng)管學(xué)院專(zhuān)業(yè)名稱(chēng)工商管理年級(jí)學(xué)生姓名指導(dǎo)教師年月日內(nèi)蒙古大學(xué)本科畢業(yè)論文AbstractEconomicdevelopmentinthefeelingsbroughtaboutbytheimprovementinlivingconditionspeoplealsoexperienceanunprecedentedlevelofenvir

2、onmentaldegradationshtageofresourcesecologicalcrisisbroughtaboutbythreatsetc..Asearchfharmonybetweenmannatureresourcesecologicalbalanceoftherationalizationoftheuseoftheconcepthasgraduallybecomethetrendofconsumption.Inthi

3、s“green“consumerdrivenconceptanewmarketingideagreenmarketinghasbeenintegratedintotheenterprisetothemarketingsystemhasemergedasatrendinthedevelopmentofcpatemarketing.Thisarticlefocusesontheanalysisofmarketingtheythroughth

4、eanalysisofthegreenonthehotelserviceindustryenvironmentalanalysistofindthehoteltoimplementgreenmarketingstrategies.articlesofJinlangangHotelstudyfoundthatgreenmarketingstrategyhotelfmalismfromthehotelthereistheoperatinga

5、cteristicoftheservicesectfurtherfromthetwoaspectsofinternalexternalanalysisoftherootoftheproblem.Madeinthemarketingstrategyofthehotelbefethemacroenvironmentthecompetitiveenvironmentinternalenvironmentofthethreeaspectsoft

6、heimplementationofthehotelsgreenmarketingenvironmentanalysis.onthisbasisthegreenstarhotelhasmadetheconsumermarketsegmentationpositioning.Theconceptofgreenmarketinghotelserviceindustryisacombinationoftheacteristicsoftheho

7、teltocarryouttheentrypointfgreenmarketing.Sothisarticlefromtheservicemarketingelementsofthefivemarketingpointofviewthehoteltoimplementgreenmarketingstrategiesofthespecificrecommendationsaregiven.Isthefirstconcretemeasure

8、toestablishtheconceptofgreenmarketingtopromotetheadoptionofgreenproductsthedevelopmentofthepriceofgreenproductsdeionofdistributionchannelsgreenmarketingthefinalgreentotakethepromotionalmarketingapproachsoastobringtherele