中國(guó)移動(dòng)增值業(yè)務(wù)市場(chǎng)研究.pdf

1、Y86213S對(duì)外經(jīng)濟(jì)貿(mào)易大掌工商管理碩士(MBA)掌位論文論文題目：中國(guó)移動(dòng)增值業(yè)務(wù)市場(chǎng)研究主題詞：移動(dòng)增值產(chǎn)業(yè)鏈增值電信內(nèi)容服務(wù)研究生姓名：王送壓導(dǎo)師姓名：掛堂王L論文起止時(shí)間：200510—2006。04ABSTRACTSincethedevelopmentofChinatelecomindustryhadachievedquicklydevelopmentrecently，basedonthesuchlargescaleofte

2、lecomfoundation，Chinavalueaddedtelecombusinesshasformedthegreatmarketanddevelopmentalpotential，andhasgotthepossibilityofgreateffectandmoredevelopmentindepthMobilevalueaddedtelecombusinesswhichistheimportantpartofthevalue

3、addedtelecombusinesshasgotthemtentionofgovernment，telecom，enduserandinvestmentcompany，ithasindicatedthestrongmarketlife—forcebecauseofitsswiftandviolentdevelopmentThedegreeofvalueaddedtelecombusinessdevelopmentnotonlysta

4、ndsforthelevelofacountry’scommunications，butstandsforthelevelofacountry’SinformationdegreeTherefore，ithasgreatrealisticsignificancetesearchthemarketstatusquoandfuturedevelopmentofmobilevalueaddedtelecombusinessThisessayc

5、ombinestheoryandpracticeFirstly，thebasalmarketsituationisjustlikethisasbelow：Chinavalueaddedtelecombusinessmarketinghasgotabout50％rapidlyincreasedspeed，andwillmaintainmorethan30％theincreasedrateinthefurorefiveyearsThises

6、sayexpatiatesthebasedstatusofChinavalueaddedbusinessfromthemarketingscaleandthecharactersofmobilevalueaddedtelecombusiness，andanalysestheconfigurationofmobilevalueaddedtelecombusinessmarketingAfterward，thisessayusesSWOTt