大連卓揚(yáng)精密工業(yè)有限公司發(fā)展戰(zhàn)略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文大連卓揚(yáng)精密工業(yè)有限公司發(fā)展戰(zhàn)略研究姓名：劉琰申請學(xué)位級別：碩士專業(yè)：高級管理人員工商管理指導(dǎo)教師：武春友20081115大連卓揚(yáng)精密工業(yè)有限公司發(fā)展戰(zhàn)略研究“DalianzhuoyangpreciseindustryCo，Ltd’’DevelopmentalstrategyresearchAbstractIronandsteelmetallurgyindustryistheworld’Smostimportan

2、toneoftheindustryAstheindustry’Sowncharacteristics，forcingtheindustrytoenterprisesandenterprisesintheindustryandothersectorsofthealternativeproductstOcompeteAsaresult，intheindustrymanufacturersandtradersmustconstantlydev

3、elopnewproducts，increaseproductivity，improveproductqualitytothelightoftheeverchangingmarketInparticularasChina’Sindustrializationandurbanization，ironandsteelindustryhasenteredaproducttospeedupstructuraladjustmentandimpro

4、vethecompetitivenessofthemainnewstageofaccessiontotheWTOtheChinesesteelmarketwillabidebyWTOcommitmentsrelatingtotheabolitionofbarriersopenintotheironandsteelExporttradeChineseironandsteelmarketintheworldsteelmarketanimpo

5、rtantpartoftheironandsteelindustrybecauseofthevariety，quality，costservicesandtheworld’Sadvanced1eveltherearestillconsiderablegapsprevailsvarietiesofasinglesteeltraders，fundsmall—scale，lowvalueaddedservicesandSOon，therefo

6、re，intheflowoftradeinindustrialenterprisesarefaced、析ththantheironandsteelmanufacturersgreatercompetitivepressureInthe21stcenturynewcompetitiveenvironment，thetraderfromTaiwanbusinesseshowtOeffectivelyrespondtochangesinmee

7、xternalenvironmentconsideritsowndevelopment，developmentstrategiestomeettheopportunitiesandmeetchallenges，hasbecomethegrimtaskofDalianZhuoYangPreciseIndustryCompanyLimitedIWOrkforDalianZhuoYangPreciseIndustryCo，Ltd，havemo

8、redeeperunderstandingoftllemetalmaterial(steelandnonferrousmetals)industrytradetrendsandcharacteristicsofthesystemInthetimeofthecompanynewlysetupinDalianIputforwardmyviewstoconductstrategicanalysisonhowcompanyshouldrespo

9、ndtonewchangesandestablishanewdevelopmentstrategyThefulltextofthemainthesisiSdividedintofivechapters，thefirstchapteraspartoftheintroduction，introducesthebasicresearch，researchbackground，motiveandpurposeofthestudy，thetheo

10、reticalbasisforstudy，researchmethodologyandframeworkpapersnesecondchapterisdevotedtothecompany’SexternalenvironmentdevelopmentChapterIIIistheanalysisofthecompany’SinternalresourcesandcapacityChapterIIIIisthecompany’Sprop