基于差異化銷售服務(wù)策略的汽車銷售管理系統(tǒng)研究與實現(xiàn).pdf

1、西南交通大學(xué)碩士學(xué)位論文基于差異化銷售服務(wù)策略的汽車銷售管理系統(tǒng)研究與實現(xiàn)姓名：牛盤根申請學(xué)位級別：碩士專業(yè)：計算機應(yīng)用技術(shù)指導(dǎo)教師：李柏林20080601西南交通大學(xué)碩士研究生學(xué)位論文第1I頁AbstractNowadays，Chineseautomobilemarketareexpandingunceasinglyandthestrengthofautomobilemanufacturefirmsarestrongerandstro

2、ngeraswellasthedealercommunityiSgettingmoreandmorehugeButthemostofautocorporationsstilladoptthetraditionalmodeasthemeansofinformationmanagement，suchasbillsofdocument，manualoperationadministrationandSOon，whichcouldmakebad

3、datareliabilitylowexecutionefficiencylargedifficultofstatisticandanalysisandcouldmakealongcyclegettingimportantstatisticinformationThemanufacturingfirmscommunicatewiththeirsuppliers，dealers，serviceprovidersthroughemail，t

4、elephoneorfax，whichreducethetimelinessandreliabilityofbusinesscommunicationAIlaboveproblemsrestrictenterprise’Sdevelopmentopportunitiesanddevelopmentspeed，especiallyintheperiodofnetworkeconomyandimformationizingIt’Sthemo

5、stimportantmattertheautofinnsfacedthattakingadvancedmanagementmeasurestOenhanceenterprise’ScompetitionToautomanufacturingcorporations，dealersarethesharpimplementstOsale，whostandthefrontestlineofsaleandwhosebehaviorcanaff

6、ecttheenterprisefatedirectlyTheenterpriseshavetOimplementthevariationsaleservice，fastmastereverydealer，takeupthesalemarketBut，therearelotsoffactorsofvariationsaleservicestrategyinimplementationsomeofwhichareblurryandnoma

7、terialreferencevalue，SOtheaccuracyandobiectivityofvariationsaleserviceisaffectedlargelyThispapeLbasedontheanalysisofautomobileindustries’informationstatus，detailedlyanalyzesagivenenterprise’Ssalemanagementandvariationsal

8、eservicestrategyoperationInviewofautosalemanagementcharacteristic，itputsforwardbasedonvailationsaleservicestrategyautosalemanagementsystemmanagementsystem’Ssystemdesign，anddescribesthesystem’SfunctionarchitectureTakingth

9、esalesreturnrateformulationasanexampleinthevariationsaleservicestrategyresearch，firstly，thisarticlegetsthefactorsComprehensiveweightingweightwhichaffectthesale’Sreturned—profitratethroughusinganalytichierarchyprocess；Sec

10、ondlyittakesasynthesisestimationtothedealersbythemethodoffuzzycomprehensivejudgment；Lastlythevariationsale’SreturnedprofitiSrealizedAccordingthepreviousanalysisanddesign，thispaperimplementsbasedonvariationsalesservicestr