中國(guó)建設(shè)銀行“善融商務(wù)”營(yíng)銷(xiāo)環(huán)境分析與策略研究.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。據(jù)我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫(xiě)過(guò)的研究成果，也不包含為獲得安徽大學(xué)或其他教育機(jī)構(gòu)的學(xué)位或證書(shū)而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說(shuō)明并表示謝意。學(xué)位論文作者簽名：苘燕簽字日期：莎坪年6月7日學(xué)位論文版權(quán)使用授權(quán)書(shū)本學(xué)位論文作者完全了解安徽大學(xué)有關(guān)保留、使用學(xué)位論文的

2、規(guī)定，有權(quán)保留并向國(guó)家有關(guān)部門(mén)或機(jī)構(gòu)送交論文的復(fù)印件和磁盤(pán)，允許論文被查閱和借閱。本人授權(quán)安徽大學(xué)可以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。(保密的學(xué)位論文在解密后適用本授權(quán)書(shū))學(xué)位論文作者始苗藍(lán)導(dǎo)師始乏f友簽字日期：矽f≯年6月7日簽字日期：沙／壚年6月7日AbstractWiththeincreasinglyhighcompetitioninEcommercemark

3、etbanksarefacinginternalandexternalpressuresAsaresultCCB，oneofthefourbigstate—ownedbanksinChinaproposesastrategicbusiness，namelynonfinancialservice，andputsforwardanEcommerceplatformcalledShanrongCommerceShanrongCommercea

4、imsdirectlyforclientswithE—colnnleicedemandsandprovidesB2Ctradingservice，B2Bservice，Ehomeservice，andsomeotherE—channelservicesTheessentialobjectiveofShanrongCommerceistoestablishacomprehensivecommercefinancialplatformwhi

5、chintegratesinformationflowandlogisticsandregardscapitalflowastheCOreTherefore，itCanhighlighttheadvantagesofCCBinpaymentsettlementcreditfinancingandSOonShanrongCommerceofferssuchcomprehensiveservicestocustomersasproductd

6、isplayinformationdistributiondealmaking，fundsettlementpaymentsupervisioncreditfinancing，logisticservice，communityinteractionwhichwillcreatenewmarketopportunitiesandprofitmal勘lforCCBtofurthermeetclients’financialservicede

7、mandsincybereconomyWiththeconstructionandimplementationofShanrongCommerce，CCBisconfrontedwithsomenewproblems，including：howtoexertthesupportingroleofShanrongintraditionalservicesofCCB；howtodevelopthedescendiblefinancialse

8、rvicesofEcommerceforbringingdirectyieldsorevengreaterprofitsforCCB；howtotakefulladvantageofthisplatformforbettermarketpromotionfiLrthersatisfyingcustomers’financialrequirements，theincreaseofclients’stickiness，andpromotin

9、gtheindirectbenefitofCCB，etcBasedonthemarketingdemandsofShanrongCommerce，thewritercollectssomedataoftheclientsandmerchantsofShanrongCommerce，investigatesitstactics，performance，customerexperience，andtechnologyandanalysest