廈門市旅游節(jié)事建構研究——以鳳凰花旅游節(jié)為例.pdf

1、廈門市旅游節(jié)事建構研究一一以鳳凰花旅游節(jié)為例專業(yè)名稱：申請人：指導教師：旅游管理陳姣艷劉祥學論文答辯委員會委員：萋一AbstractTheriseandrapiddevelopmentofinternationaJtourismfestivalmatteractivitynotonlyactasthe1peaItourismresourcesandcustomculturespreadtothedomesticandforeignvan

2、guardandgreatlyimprovingthetourismcompetitivenessofthelpealandtourismdestination’SpopularityhasahugesocialbenefitandeconomicbenefitButduetothedevelopmentofseriousproblemssuchasdisorderlyhomogeneitycompetitionalotofIetalt

3、ourismfestivalmatteractivityeventuallydidnotinsistondownalsofailedtoforrnhasextensiveinfluenceoftourismfestivalbrandInenteringthenewcenturythedevelopmentofthetourismfestivalmatteractivity。andthethemeofthetourismfestivalm

4、atteractivitymorediversifiedmoremarketorientedoperationway、theconstructionoftourismfestivalmatteractivitywillalsopaymoreattentiontofestivalactivitiesforthetourismdestinationmarketingandbrandingtheroleofthetourismfestival

5、matteractivitytothelocalcomprehensivebenefitsaremorevaluedXiameniSawellknowntouristcityinChinathephoenixflowertourismfestivalheldinXiamenalsohasalongtime。intheascensionofXiamencityimage，expandtheinfluenceofXiamencity，top

6、romotethedevelopmentof10caltourismrealizedtheunificationoftheeconomicandsocialbenefits。hasplayedallimportantroleButincomparisonthecurrentconstructionofXiamencityphoenixflowertourismfestivalmatteractivitywiththedomesticco

7、mparedwithdevelopmenttypesoffestivalactivitiesthereiSobviousdifferenceItmainlydisplaysin：tourismfestivalactivitieslackoflongtermplanning；Toomuchgovernmentinterventionthemarketparticipation；0utofthefestivalthemeactivityiS

8、wrong；Festivalactivitieshomogeneityphenomenonserious；Singlemarketingconcept，marketingandSOon，thesearetoalargeextentaffectedthesustainabledevelopmentofXiamencityphoenixflowertourismfestivalthingsWnhTaiwanhakkatungflowerso

9、fferings，ShanghaiNanhuipeachflowerfestival，Hezepeonyinternationaltourismfestival，suchascomparison，theauthorthinksthatthephoenixflowerofXiamentourismfestivalshouldenhancethesystemicandplanningoftourismfestivalmatteractivi

10、tv，formtheparticipationofmarketmechanism，combinedcloselywiththefestivaltheme，dominatedbycharacteristicactivities，enhancemarketingefforts，CanbeinanimpregnablepositioninthefiercemarketcompetitiontourismfestivaliS1ikelytoco

11、ntinueFromXiamencityitseKofcourse，brandinfluenceandtouristresources，XiameninphoenixflowertourismfestivalalsohaveSU簡cientresourcesavailableforminingandthiswillbethefutureXiamennewphoenixflowertourismfestivalcentinuestogro