快遞客戶忠誠影響因素研究畢業(yè)論文

1、快遞客戶忠誠度影響因素研究選題類型：選題類型：學生姓名：學生姓名：學號：號：分院：院：專業(yè)：業(yè)：班級：級：指導老師：指導老師：浙江紹興提交時間：目錄ii目錄目錄摘要..................................................................................................................................i第1章緒論..

2、.................................................................................................................11.1研究背景...................................................................................................

3、..........11.2研究的目的及意義.............................................................................................21.2.1研究的目的..............................................................................................

4、...21.2.2研究的意義.................................................................................................2第2章快遞客戶忠誠概述...........................................................................................32.1快遞

5、客戶忠誠的定義.........................................................................................32.2快遞客戶忠誠的現(xiàn)狀.........................................................................................3第3章快遞客戶忠誠的影響因素.......

6、........................................................................53.1快遞服務質(zhì)量.....................................................................................................53.2快遞客戶價值...........................

7、..........................................................................53.3快遞客戶信任.....................................................................................................63.4快遞客戶關懷.........................

8、............................................................................63.5快遞企業(yè)聲譽.....................................................................................................7第4章獲取和維護快遞客戶忠誠的策略...............

9、....................................................84.1獲取快遞客戶忠誠的策略.................................................................................84.1.1快遞企業(yè)對內(nèi)策略..........................................................

10、...........................84.1.2快遞企業(yè)對外策略.....................................................................................94.2維護快遞客戶忠誠的策略...............................................................................

11、104.2.1提高員工忠誠...........................................................................................104.2.2提升轉(zhuǎn)化成本...........................................................................................104.2.3建立有效反

12、饋機制...................................................................................114.2.4加強與客戶的結(jié)構性聯(lián)系.......................................................................11第5章總結(jié)......................................

13、...........................................................................12參考文獻.......................................................................................................................13致謝................