中國(guó)付費(fèi)電影頻道產(chǎn)品開發(fā)研究.pdf

1、湖南大學(xué)碩士學(xué)位論文中國(guó)付費(fèi)電影頻道產(chǎn)品開發(fā)研究姓名：沈小潔申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：傳播學(xué)指導(dǎo)教師：彭祝斌20090410顧I‘學(xué)位論文AbstractThisarticlepaysexpensesmovie’Spresentsituationinviewofourcountryisastartingpoint，accordingtotheeconomicandthemanagementsciencecorrelationtheorie

2、s，fromthepaymentmovieproductdevelopment’Sobject，themainbodyobtains，paysexpensesthequestionwhichtoChinainthemoviechannelproductdevelopmentexists，thesequestionsappearthereason，aswellasdealswiththeseqfaestionsthecorrespondi

3、ngmethodtocarryonsystem’Sanalysis，andcarriesontheanalysistakethehomeSuzhoucableTVpaymentmoviechannel’Sproductdevelopmentasthecase，howtocausetelevisionChinatopayexpensesthemoviechannelproductdevelopmentresearchtomovetowar

4、dthepracticeapplicationfromthefundamentalresearch，thusproposedthatdealswithourcountrytopayexnensesthemoviechannelrwoductdevelopmentinsufficientfeasibleplanThisarticlehascarriedontheanalysistothepaymentmoviechannel’Sobjec

5、t，thoughtthatthepaymentmoviechannelshouldhaveinthestructurefromthecorelevel，thevisiblecharacteristiclevelandtheloadingsurpluslevelthreeparts，andfromthesethreeanalytichierarchypaymentmoviechannelobject’Scharacteristic，res

6、pectivelywastheprogramcontentdevelopmentcharacteristic，thepackingandthebranddevelopmentcharacteristicaswellastheaccessorialservicedevelopmentcharacteristic；SimultaneouslythisarticleanalyzedChinatopayexpensesthemoviechann

7、elmainbodythoughtthatitsstructureshouldconstitutesbytheplatformoperatorandthecontentserviceproviderandhadtherelatednessaswellastheuncertaintycharacteristicInthisfoundation，thisarticlethoughtthatChinapaysexpensesthemoviec

8、hannelproductdevelopmenttohavesomeproblems，ismainlyintheproductconceptexistencequestion，theuserresearchexistencequestionaswellastheresourcesuseexistencequestion，takethisasthebasis，thisarticleattemptsdiscoverstheprimaryca

9、usewhichthesequestionsexist，iflacks“thepaymentmoviechannel’’tightlythecomprehensiveunderstanding，lacks“theproductdevelopment’’tightlytheessentialunderstanding，lackstothecreativityraiseandthemanagement，aswellaslacksthefor