基于企業(yè)理論視角的中建五局戰(zhàn)略規(guī)劃.pdf

1、中南大學(xué)碩士學(xué)位論文基于企業(yè)理論視角的中建五局戰(zhàn)略規(guī)劃姓名：陳世平申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：吳良剛20090501ABSTRACTAsChinassocialistmarketeconomyandgraduallyimprovethesetup，theconstructionindustryboominginChinaseconomicconstructionisplayinganincreasinglyimportan

2、troleAtthesametimetospeeduptheprocessofeconomicglobalization，themarketbecomingmorecompetitive，morecomplexandvolatilemarketenvironmentEveryenterprisewillfaceseverechallengesandtests，butalsohavetheopportunitytoacceleratede

3、velopmentRegardlessofenterpriseswillingornot，theirresistiblelawofsurvivalofthefittest，onlythosewhocanrespondrapidlytochangingbusinesscangainacompetitiveedge，Constructionofnationaleconomicdevelopmentareoneofthepillarindus

4、tries，Chinaisadevelopingmarket，buildinggreatpotentialandbroadprospectsanddynamicmarketInrecentyears，ChinasenterprisereformanddevelopmentoftheconstructionindustryhasmaderemarkableachievementsInthispaperourcountryandtheint

5、ernationalconstructionmarket，thestatusquoanddevelopmenttrendsintheuseoffivecarefullyanalyzeZhongjianBoard’Sexternalmacro，usingPortersFiveForcesAnalysisofthefiveBoardZhongjianindustryenvironment，andbasedontheresourcesandc

6、apacityattheopinionbasedonadetailedanalysisofTheChinaConsttructionfifthengineeringdivisionCORPLTD(CSCEC5B)internalresourcesandcompetitivecapabilitiesoftheobjectivesituation，theCSCEC5BconductedaSWOTanalysis，summarizetheex

7、temalenvironment，givecompaniestheopportunitiesandthreatsandthecompanyhasitsownadvantagesanddisadvantagesandtheapplicationofthestrategicpositionandactionevaluationmatrixanalysisoftheCSCEC5BKeyfactorsinthecompanyinternalan

8、dexternalsituationofthematch，frombothquantitativeandqualitativepointofviewtoanalyzetheselectionmadeclearCSCEC5Bbusinessstrategybusinessstrategyandthecompany’SoverallstrategyselectionThisarticleintendstobuildoninatypicalf