金案分析報告

1、The 15thFinancial Case Analysis ContestAnalysis ReportCase Name：PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION, AGAINReport Title： SWEET ARE THE USES OF IPOTeam Name： WINDTRACKERDATE: 16/12/20123.6 Recommendation

2、on IPO .................................................................1033.6.1 Tax-related Recommendations .................................................1033.6.2 Control-related Recommendations .....................

3、......................1043.6.3 Other Recommendations...........................................................1064. Risk Analysis .........................................................................................

4、......1074.1 Macro-economy Risk .......................................................................1074.1.1 Interest Rate Risk......................................................................1074.1.2 Exchange Ra

5、te Risk..................................................................1084.1.3 Tax Rate Risk............................................................................1094.2 Operation Risk............................

6、......................................................1104.2.1 Counterfeit Product Risk ..........................................................1104.2.2 Brand and Reputation Risk........................................

7、...............1104.2.3 Instability of International Market Risk....................................1104.2.4 Key Person Risk........................................................................1114.3 Financial Risk...

8、................................................................................1114.3.1 Seasonal Fluctuation Risk.........................................................1114.3.2 Cost of Luxurious Fabrics Risk .........

9、.......................................1125. Conclusion....................................................................................................112Appendix......................................................