基于職業(yè)生涯發(fā)展的企業(yè)內(nèi)部營銷人員培訓體系研究.pdf

1、東北師范大學碩士學位論文基于職業(yè)生涯發(fā)展的企業(yè)內(nèi)部營銷人員培訓體系研究姓名：張羽晴申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：房國忠20090501AbstractWiththeincreasingcompetitionofvariousfields，enterprisesshouldimprovetheirkeycompetitivenesstosteadythecompetitiveabilityundertheeconomiccri

2、sissituationMarketingpositionsfacemarketCompetitionsmostdirectlyintheenterprise，andtheyplayanimportantroleinrealizingenterprisevalueTheenterpriseasksthesalesstafftoimprovetheircapabilityforgettingthroughthecrisisOnehand，

3、marketingstaffstrainingCanimprovecompetitivenessofenterprisesandachievestrategy；Asaresult，themarketingstaffsfacenewopportunitiesandchallengesThestaffsincreasetheirinteresttotrainingandStudy，andformthetraining，enterprises

4、CangainobviousachievementOntheotherhand，ifweintegratepersonaldevelopmentwitlltheenterprise’Sstrategicdevelopmentthenwecannotonlymeettheneedofmarketingstaffspersonaldevelopmenttoincreasestaffspassionforwork，butalsostrengt

5、henenterprisecohesionMarketingPersonneltraining，asthecorecomponentofhumanresourcesdevelopmentbeneficiallyexplorationandattemptationwasCarryingoutnumerousdomesticandinternationalbusinessenterprisesonthedifferentdegreesWhe

6、reas，becauseoftherestrictofvarioussubjectiveandobjectivefactorsmostbusinessenterprisesinourcountrystillhavemanyproblemstofurtherresolveintheProcessofcarryingoutmarketingPersonneltrainingSuchasthetrainingprincipleisnotcle

7、ar，thetrainingtargetisnotexplicit，thetrainingcontentslackofpertinenceThesePhenomenonandstillformaltrainingiswidespreadexistEspecially，trainingwasnotcompletelyconsideredfromtheneedofbusinessenterprisemarketingstrategicand

8、theangleofpersonaldevelopmentofmarketingpersonnelItmakestrainingandtheactualworkrequestdislocatedThepaperanalyzesthecurrentinstanceOftraininginenterpriseswiththetheoryofCareerdevelopmentandTrainingtheoryThroughtheanalysi

9、sofproblemsinpracticalwork，findthekeyproblemsThepaperputsitspointonthekeycapabilityofmarketingstaffWiththehelpofemployeecareerdevelopmentsystem，carryoutexacttrainingtodifferentlevelsandpositiondesignsystem，andfinallymake