基于博弈論的汽車制造業(yè)閉環(huán)供應鏈定價策略分析.pdf

1、諼孝走海碩士學位論文基于博弈論的汽車制造業(yè)閉環(huán)供應鏈定價策略分析削勝楠導師姓名職稱申請學位級別論文提交日期學位授予單位徐雙應教授碩士學科專業(yè)名稱載運工具運用工程2009年5月10L7論文答辯日期2009年5月25日替辯委員會主席學位論文評鬩人李憲民副教授AbstractInrecentyears，ChinesevehiclemarketsarequiteactiveCarsareproducedwithanannualproductio

2、nofoveronemillionunitsItisestimatedthatinfuturemorethantenyears，salesofnationalautomobilewillstillmaintainby10％“15％increasedrangesclimbsThedemandofvehiclelogisticsisenormousunderthisrapiddevelopmentTherapidlyincreasingof

3、automobileindustrymakesforwardlogisticsmaintainmoderatelyrapidgrowthButtraditionarysupplychainmanagementjuststudiestheprocessofproductionfromlawmaterialtocustomerdoesn’tconsiderthetreatmentofusedwasteproductsbycustomersH

4、oweverwiththedevelopmentofsocialandsciencetechnologythelifecycleofproductionbecomesshorterandshortertheenvironmentaleffectsofthechemicalsubstancesfromwasteproductsbecomingincreasinglyseriousHowtotreatandusethesewasteprod

5、uctseffectivelyisamatterofgreaturgencyBecauseofreverselogisticsprovidingawaytoprotectenvironment，efficientuseofresourcesandsustainabledevelopment，itneedsurgentstudySojustpayattentiontotheforwardlogisticsofautomobileisnot

6、enough，weshouldcombinetheforwardlogisticswithreverselogisticsofautomobileWemakethesetoformtheclosedloopsupplychainsystematlastThispaperutilizesgametheoryeconomicsandprinciplesofmanagementandotherrelativeknowledgetoanalyz

7、etheclosed—loopsupplychainofautomobileindustryOnthebaseofintroducinggametheoryandanalyzingtheautomobilesupplychainrelativetheorythethesisstudiedonthepricestrategyofclosedloopsupplychainwithproductrecyclingOnthebasedofnew

8、andreusedproductionhavethesamepricestrategythepaperproposeddifferentialpricemodelofautomobileclosedloopsupplychainwithproductrecycling，anditanalyzesthemodelusinggametheoryThispapercomparesoptimalsolutionsofalldecisionsby

9、doingnumericalexample，andgivesouttheoptimaldecision。Atlast，thecarmakerandtheautodealersharethesystem’SbenefitsbyestablishinganappropriatecoordinationmechanismAtlast，thepaperintroducesFordMotorCompany’Ssupplychainstrategy