收益管理在汽車共享動(dòng)態(tài)定價(jià)中的應(yīng)用.pdf

1、西南交通大學(xué)碩士學(xué)位論文收益管理在汽車共享動(dòng)態(tài)定價(jià)中的應(yīng)用姓名：趙青申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：蕭柏春李軍20100601西南交通大學(xué)碩士研究生學(xué)位論文第1I頁(yè)AbstractNowadays，asallinevitablecompetivemeansofmodementerises，RMhasgraduallymigratedintoa11kindsofserviceareasandcreatedalotofwon

2、dersinthemeantimeItsapplicationintoserviceindustryiSmainlyrealizedbytwomeans：dynamicpricingandinventorycontr01RevenueManagement(RM)，developedupontheuniquecharacteristicsofserviceproducts，isbecomingascientificmanagerialme

3、thodstudiedbyallkindsofservicesectorsAsanewlyemergingbranchofmanagementscienceandoperationsresearch，RMemphasizestheuseofdynamicpricingandinventorycontretstrategiestealizethemaximumrevenueofenterprisesbasedonmarketsegment

4、ationandconsumerbehavioranalysis111edevelopmentoftheautomobileindustrytobringconvenienceandinterestsofhumanitybutalSOitbroughtalotofproblems：suchasfuel，congestion，pollutionandSOonThefundamentalwaytesolveisthegro叭hofrestr

5、ictionsonprivatecarsTherefore，CarsharingsystemcameintobeingforthegoodmomentumofdevelopmentCarsharingserviceisinnovativewaywhichbetweenprivateCarsandpublictransportithelpsteducetra伍cflowandairpollutionTherearemanyCarshari

6、ngcompaniesri出nowBasedofsomerelatedmatedals，thisthesisanalyzesthepricingproblemsofforeignCarsharingcompanies，andfindsthebettermethodforimplementingtheCarsharingdynamicpricingstrategyThroughsimulationandcomparisontosolvet

7、heexistingmethodsofdynamicpricing，theninordertomaximizetheCarsharingcompaniesrevenue，weestablishasuitablepricingstrategyofCarsharingThemainresearchcontentsareasfollows：Chapter1：IntroductionofthisthesisItmainlyintroducest

8、hebackgroundofthispaperespeciallyaboutthebackgroundanddevelopedformofCS，andthencomparedwithtraditionalCarrentalindustryThenweexplaintheresearchStatusandproposetheCSpricingproblemsAtlastsummarizesthe咖cnlreofthispaperChapt

9、er2：LiteraturesreviewItelaboratesthebackgroundofrevenuemanagementshowstheapplicationofrevenuemanagementinsometypicalserviceindustryanditscurrentstudysituationMoreoverdiscussthepreviousliteratureaboutdynamicpricing，afterr

10、eviewingthecorrelativeliteratures，thesepreviousliteratureswillbeusedinCSpricingpolicyChapter3：TIlispartmainlyintroducesthedynamicpricingstrategyindetail，basedoftllespecificpowertimefunctionwebuildthedeterministicspecific

11、powertimefunctionmodelandrandomdemandfunctionmodelnlenuseMatlabtodoprogrammingsolutionThroughthenumericalexamplestoanalyzethesolutionsandpropertiesofeachmodel，andchangetheparametersofeachmodeltoresearchtheinfluencedegree