星巴克 starbucksp27

1、The Star of Starbucks,,The Frappuccinos,Background info,Howard Schultz Howard Schultz is an American businessman and entrepreneur most widely known as chief global strategist and chairman of Starbucks.,The Frappuccin

2、os,Background info,Starbucks Starbucks is the world’s largest multinational chain of coffee shops. Its coffee shops in the U.S. and Canada are especially popular among students and young urban professionals. Stores ar

3、e now found in China and the United Kingdom, as well as other countries.,The Frappuccinos,Background info,Moby Dick An 1851 novel by Herman Melville. It describes the ill-fated voyage of the whaling ship Pequod to fi

4、nd and destroy the eponymous white whale, driven by the obsessive Captain Ahab. The language is highly symbolic and many themes run throughout the work. Although the book initially received mostly negative reviews, Moby-

5、Dick is now considered to be one of the greatest novels in the English language.,The Frappuccinos,Background info,American Dream The American Dream is a belief that in the United States of America, hard work and dete

6、rmination can lead to a better life, usually through the earning of money. The American Dream, however, has been criticized for its emphasis on material possessions as a way of finding happiness.,The Frappuccinos,Prelist

7、ening Questions,What is a traditional coffee bar like? Have you ever been to a Starbucks? What do you like or dislike about it? Make a list of the self-made men you know both in China and the United States. Then compar

8、e your list with that of a classmate and hold a brief discussion about the men involved in both lists.,The Frappuccinos,Word Bank,anarchist n. 無政府主義者blowback n. 負(fù)面影響cult n. 邪教，異教earthiness n. 土味；土性espresso n. 蒸餾咖啡fr

9、acture v. （使）破碎,The Frappuccinos,Word Bank,grande n. 星巴克中的大杯飲料homogenize v. 使同質(zhì)mockingly ad. 愚弄地, 取笑地hokey a. （俚語）假的，做作的hype n. 炒作，大肆宣傳ideation n. 構(gòu)思；構(gòu)思過程peppermint n. 薄荷,The Frappuccinos,Word Bank,pervasive a. 遍布的

10、；滲透的prestidigitation n. 變戲法，魔術(shù)slurp n. 嘖嘖吃的聲音 splice v. 拼接, 疊接steep v. 泡（茶）；浸泡wrath n. 憤怒，激怒conjure up 使用魔術(shù)變出,The Frappuccinos,Word Bank,first off 首先（不悅、惱怒的語氣）what the heck 究竟 off base 大錯(cuò)特錯(cuò)的；沒有道理的first hand 第一手的

11、；親身經(jīng)歷的kick around 無明確目的地做某事let sb. in on sth. 向……透露秘密line up 排隊(duì),The Frappuccinos,Word Bank,make a sales call 上門推銷pull off 成功做某事sleight of hand 在變魔術(shù)時(shí)蒙蔽觀眾的手法；戲法，花招spelling bee 拼字大賽stock option 股票期權(quán)turn one’s back o

12、n背棄, 拋棄,The Frappuccinos,Introduction to Starbucks,Company started in 1971 in Seattle, WashingtonGrew from 55 stores in 1989 to over 2,200 stores todayProducts sold include:- beverages- pastries- whole coffee beans

13、- coffee-related retail items,The Frappuccinos,Company Overview,The Frappuccinos,Starbucks Corporate Strategy,Maximize market penetrationProvide a relaxing, attractive social atmosphereOffer high-quality productsCrea

14、te a great working environmentAchieve profitability,The Frappuccinos,Starbucks SWOT Analysis,StrengthsLargest market share in industryDifferentiated atmosphereWeaknessesAggressive expansion could lead to managerial

15、/ financial problemsOpportunitiesWhole bean sales in supermarketsThreatsLack of ownership of coffee farms can lead to price fluctuations,The Frappuccinos,Task I Global Listening,1. D2. B3. B4. B5. D6.D7.A8. A

16、,The Frappuccinos,Task IIListen for Details,1. T2. T3. F4. T5. F,Episode 1,The Frappuccinos,Episode 2,1. Coffee masters2. coined a phrase3. filling souls4. filling bellies5. human connection6. humanity7. commu

17、nities8. home and work,The Frappuccinos,Episode 3,1. Anarchists smashing Starbucks’ headquarters in Seattle √3. Criticism that Starbucks has Americanized Japan and China √4. Criticism that Starbucks has spliced itse

18、lf into the national DNA √,The Frappuccinos,Episode 4,1971.He felt he was home.Adding an Espresso bar.Coffee consumption was down.paper cups; 3 bucks each cup; Italian name,The Frappuccinos,Episode 5,It’s located in

19、Brooklyn. There are bullet holes in the door leading to apartment 7G.He was from a poor neighborhood and his father was injured on the job. He was a delivery driver who picked up and delivered cloth diapers.,The Frappu

20、ccinos,Episode 5,There was no hospitalization, no health insurance, no workman’s compensation for his father.He offers his employees health care and stock options. He also pays farmers higher than market rate for beans.

21、,The Frappuccinos,Discussion,In a group of two or four students, discuss the questions below. During your discussion, you are encouraged to draw on information from the program to support your points. At the end of the d

22、iscussion, a spokesperson for the group should summarize and present the group’s discussion.,The Frappuccinos,Topics for Discussion,How successful is Starbucks? Cite facts and figures from your notes to illustrate your p

23、oint.Schultz and Starbucks have seen much criticism from various sources. Suppose you were Schultz, what would you say in defense of yourself and your coffee empire? What do you think of Schultz’s social agenda?,The Fr

24、appuccinos,Topics for Discussion,Do you think Schultz’s new expansion to the entertainment business will be another huge success? The influence of Starbucks can be felt even in the Forbidden City. Do you think it is a w