【運營規(guī)劃】2018年度運營目標規(guī)劃表

1、月份營業(yè)額銷售額占比2016年目標銷售月份預計銷售額目標110000004.51%50000000201601225326728000003.61%201602180261439800004.42%2016032208202412500005.63%2016042816584513600006.13%2016053064443618000008.11%2016064055881721000009.46%20160747318618250

2、000011.27%20160856331689250000011.27%20160956331681021000009.46%201610473186111300000013.52%201611675980212280000012.62%2016126309148小計22190000100.00%50000000營銷節(jié)點銷售額占比2017年目標銷售預計銷售額目標雙1110000004.51%雙112253267.237雙1265000

3、02.93%雙121464623.704年度運營目標計劃表序號月份1月2月3月4月5月6月7月8月9月1010月1111月1111月日常1銷售額64500050000055000075000080000085000010000001200000140000015000001700000全年占比4.30%3.33%3.67%5.00%5.33%5.67%6.67%8.00%9.33%10.00%11.33%運營目標流量(UV)217172

4、168350185185252525269360286195336700404040471380505051572391轉化率1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%1.50%客單價198198198198198198198198198198198公式:銷售額=流量(訪客數(shù))轉化率（全店成交轉化率）客單價2預計廣告投入（8%8%）516004000044000600006400

5、0680008000096000112000120000136000直通車（80%）41280320003520048000512005440064000768008960096000108800鉆展（20%）10320800088001200012800136001600019200224002400027200每日費用1664.516131428.5711419.35520002064.522266.6672580.64516130