【行業(yè)資料下載】智東西·智能內參·20151115《獨家編譯gartner權威報告給平板指條明路》報告原文

1、G00291815NotebookTabletsHybridsPhablets—StrategicPlannersNeedtoKnowWhatDevicesConsumersPlantoBuyPublished:23October2015Analyst(s):MeikeEscherichRanjitAtwalOur2015consumersurveygivesstrategicplannersatdevicevendsaclearind

2、icationofcustomersbuyingintentionspointingtoatabletmarketthatisnearingsaturationgrowthopptunitiesinconvertiblesphabletsfthenext12to24months.Impacts■Only17%ofconsumerrespondentsinmaturemarketsintendtobuyatabletfcingstrate

3、gicleaderstoreassessmarketopptunitiesinthiscategyasbasicutilityultramobileupgraderatescouldfallby10%through2016.■Elevenpercentofrespondentssaytheyplantopurchaseaphabletinthenext12monthsindicatingthatthese5.5inchphonescou

4、ldcontributea10%increaseinsmartphoneupgradeunitsthrough2016presentinganopptunityfhardwarevendswillingtoinvestinthisfmfact.■Asnearlyhalfofusersareconsideringdevicesubstitutionareundecidedaboutfmfactchoicesstrategicplanner

5、swillneedtoreacttoanewmarketwhereonethirdoftraditionalPCswillbereplacedbypremiumultramobilesespeciallyhybridsby2019.RecommendationsStrategicplannersatdevicevendsmust:■Diminishbusinessriskbyrecalibratingtheircompaniestabl

6、etptfoliotoaccountfweakeningdem.Focusonspecificsegmentsnicheareasofgrowth.■BalancetheirROIthroughthedevelopmentof5.5to6.5inchdeviceswithincreasedsoftwareenhancementsthatallowbetterutilizationofthescreenaswellasthedualfun

7、ctionalityofatabletaphone.contextiscrucialfcustomeracquisitionretentionaswellasaligningoverallbusinesspriities.Basedonthe2015GartnerPersonalTechnologySurveyweexamineconsumersstatedintentionstoreplaceaddnewdeviceschangefm

8、factpreferencesduringthenext12months.CenteredonsurveyfindingsintheU.S.U.K.FranceBrazilIndiaChinathisdocumentwillprovideadvicetostrategicplannerswithinfmationonwhichproductsconsumersareconsideringwhereprofitablemarketoppt

9、unitiescanbefound.Figure2showstheimpactstoprecommendationsfdevicevendsstrategicplanners.Figure2.ImpactsTopRecommendationsfDeviceVendsStrategicPlannersSource:Gartner(October2015)ImpactsRecommendationsOnly17%ofconsumerresp

10、ondentsinmaturemarketsintendtobuyatabletfcingstrategicleaderstoreassessmarketopptunitiesinthiscategyasbasicutilityultramobileupgraderatescouldfallby10%through2016TheinterestintabletsaroseatatimewhenPCswereoverkillfmanyus

11、erswhoprimarilyweredrivenbycontentconsumptionwhensmartphoneshadscreensizesthatweretoosmallhadconnectivitythatwasinconsistentfanimmersiveconsumerexperience.ThetabletmettheneedsoftheseuserswellwithApplesiPadprovidinganinno