國內(nèi)SNS網(wǎng)站盈利新模式探討.pdf

1、分類號(hào)UDC級(jí)學(xué)校代碼10497聲i賣援筍夫亨學(xué)位論文題目」國內(nèi)SNs網(wǎng)站盈利新模式探討一一以“人人網(wǎng)”為例.英文studyNewProfitModelfDomesticsNswebsites題目.......一ith“renren.eom，，asea景estudy研究生姓名二胡毅指導(dǎo)教師姓名‘矍壑魚一一職稱副掀學(xué)位單位名稱武漢理工大學(xué)文法學(xué)院郵編430070位.編學(xué)嘟姓名職稱副指轍師單位名稱申請(qǐng)學(xué)位級(jí)別論文提交日期碩士2010.11_

2、學(xué)科專業(yè)名稱一竺喳生~一一論文答辯日期一」旦迎旦絲跡一一一學(xué)位授予單位少業(yè)里絲達(dá)崖‘學(xué)位授予答辯委員會(huì)主席人左一評(píng)閱人_獎(jiǎng)及2010年11月AbstrsctAsanewbornthing，SNSsoeialwebsiteshasbeenadvaneedrapidlyinashortPeriodinreeentyears.IthasbeenenjoyinggreatPoPularityduetoitssPeeifieinterperson

3、almasscommunieationmodecharaeterizedbyreal一nameregistrationsystem.ItsuniquesetuPofgrouPs，classesandinterestingteammeetstheneedsofPreeisionmarketingintheeraofaudienee一seglnentationcommunieation.TheemergeneeofSNS15greatrev

4、olutionintraditionalintereommunieation，whiehhassignifieantvalueininfmationtransmission，ereatingnewcommunieationsPaeeaswellasmarketing.TheresearchanddiseussionofSNSinaeademiceircleoftenfocusonfeaturesandvaluesofeommunieat

5、ion，audiencereseareh，insteadofonProfitmodel.Theresearchbasieallyremainsonnetworkadvertisingwhieh15widesPreadaswellasvirtualvalue一addedserviees.Duringtheeonsultingofrelevantdocumentsl’vefoundthattheeomPetitioninSNSmarket1

6、5severeandeharaeterizeshomogenization.FromPortalstoProfessionalweb，toPersonalweb，there’5moreandmoreSNSwebsitesinsegmentmarket.Judgingfromeurrentsituation，it’5hardfthemtoidentifyaelearProfitmodel.TheeoreProblemsthatSNSbus

7、inesshastotaeklearetotakingbenefitsoftheirPotential，ehoosingsuitablemarketingstrategies，andtransfmingeoneePtsintoProfits.ThesueeessrunningofanySNSwebsitereliesonitsProfit，50findingoutreasonableandfeasiblemeansforSNSunder

8、thegeneralProblemofProfitobstaelehasasignificantmeanlngThisPaperstudiesthedeveloPment，features，soeialfunetionsandrunningsituationofSNSwebsites，analyzeshowthesewebsitesattractandkeePusersandmakeProfits.ThisPaPeralsodosere

9、searehoncharaeteristies，currentsituation，ProfitmodelandobstaclesofChineseSNSwebsitesandsuggestsnewmethodsandWaystosolvingalltheseProblems.TheauthorwishestoPutfo附ardeffectivemethodsfChineseSNSwebsitesthroughanalysisindeta

10、ilsandin一dePthresearchThisPaPereombinesdatastudiesandeasestudies.ItgeneralizestheeommunieationfeaturesofsubjeetinvestigatedwksovertheProfitehannelsofSNSwebsitesasWellastheirdeveloPment，runningsituationandprofitmodels.The