行業(yè)資料-廣告

1、CopyrightCAA.20101第73期2011年4月10日本期要目本期要目本期要目本期要目............................................................................................................................................1聯(lián)系方式聯(lián)系方式.......................

2、.....................................................................................................................3特別關(guān)注：【全國(guó)廣告師考試】特別關(guān)注：【全國(guó)廣告師考試】..........................................................................

3、..........................4【首次全國(guó)廣告師考試將于6月舉行】................................................................................4市場(chǎng)趨勢(shì)市場(chǎng)趨勢(shì).......................................................................................

4、.....................................................5【廣電稱統(tǒng)籌傳統(tǒng)媒體與新媒體成今后工作重點(diǎn)】............................................................5【廣告趨勢(shì)：本土品牌詮釋的“中國(guó)制造”特性】............................................................6

5、【紐交繼續(xù)看好中國(guó)企業(yè)IPO數(shù)十家企業(yè)在排隊(duì)】...........................................................7【分析稱中國(guó)SNS泡沫漸起今年市場(chǎng)規(guī)模將超20億】....................................................8業(yè)界動(dòng)態(tài)業(yè)界動(dòng)態(tài)...................................................

6、.........................................................................................9【中國(guó)進(jìn)世界廣告大國(guó)前四位去年經(jīng)營(yíng)額超2300億】....................................................9【對(duì)話世界，艾菲獎(jiǎng)為中國(guó)廣告帶來(lái)的新契機(jī)】...............................

7、.................................9【精準(zhǔn)營(yíng)銷(xiāo)再次凸顯網(wǎng)絡(luò)廣告行業(yè)投資價(jià)值】..................................................................10【植入廣告：已成家居品牌營(yíng)銷(xiāo)新亮點(diǎn)】..........................................................................12【手機(jī)應(yīng)

8、用國(guó)內(nèi)遇尷尬免費(fèi)軟件廣告成“救命稻草“】....................................................13【形態(tài)各異微媒體微營(yíng)銷(xiāo)浪潮沖擊4A廣告公司】........................................................14【電子商務(wù)網(wǎng)站齊削廣告費(fèi)矛頭直指百度性價(jià)比下降】..........................................

9、......15【廣告模式：當(dāng)互聯(lián)網(wǎng)廣告超越報(bào)紙廣告】......................................................................16【亞太廣告獎(jiǎng)在泰國(guó)舉行國(guó)內(nèi)DDB及山河水成大贏家】..................................................17【食品飲料坐上央視廣告投放頭把交椅】..........................

10、..............................................18廣告主廣告主..............................................................................................................................................1818【寶潔聯(lián)合利華領(lǐng)漲日化業(yè)現(xiàn)全線提價(jià)苗頭】

11、................................................................18【雙匯啟動(dòng)萬(wàn)人危機(jī)公關(guān)行動(dòng)部分專(zhuān)賣(mài)店倒戈】............................................................19【樂(lè)視網(wǎng)與索尼強(qiáng)強(qiáng)聯(lián)合助力三網(wǎng)融合】.....................................................

12、...................19【優(yōu)酷首頁(yè)掀起英特爾“藍(lán)色風(fēng)暴”】..............................................................................20【“次客”突襲北京地下空間】........................................................................................

13、..21公司公司..................................................................................................................................................2222【百度文庫(kù)推版權(quán)合作平臺(tái)：付費(fèi)和廣告分成】.........................................

14、.....................22【谷歌華業(yè)務(wù)再度受挫與新浪合作合同到期遭棄】........................................................22【奇虎360周鴻祎：廣告和增值服務(wù)將成主要營(yíng)收】......................................................23【中國(guó)電信成立視頻業(yè)務(wù)子公司】......................