“東風(fēng)日產(chǎn)”企業(yè)文化重塑的跨文化研究.pdf

1、分類號(hào)密級(jí)_UDC學(xué)校代碼10497孿位論文題目“東風(fēng)日產(chǎn)”企業(yè)文化重塑的跨文化研究英文題目ACrossCulturalStudyontheCpateCultureReshapeintheDongFengNissanPassengerVehicleCompany研究生姓名陳夢(mèng)麗指導(dǎo)教師姓名李銀波職稱副教授學(xué)位博士里位夂稱武漢理工大學(xué)文法學(xué)院郵編430070申請(qǐng)學(xué)位級(jí)別碩士研究生學(xué)科專、丨k名稱傳播學(xué)論文提交日期2012年

2、12月論立答辯日期2012年12月學(xué)位桴予單位武漢理工大學(xué)學(xué)位授予日期答辯委員會(huì)主席評(píng)閱人2012年12月AbstractAsthenumberofjointventureinvestmentscaleincreasinginChinatheproblemofculturalconflictcausedbyculturaldiversitybecomememeimptantintheearlytimeofjointventuree

3、stablishmentwhichdirectlyinfluencescrossculturalcommunicationmanagement.ThisessaysummariestheculturaldiversityofDongFengNissanPassengerVehicleCompanyinitsearlyestablishmentperiod.Thedifferencesmainlyincludeculturalvalued

4、iversitythediversityofenterprisesmanagerialway.TheessayanlyzesreasonsbehindtheinternalculturalconflictsinDongFengNissanPassengerVehicleCompanysearlyestablishmentperiodfromculturalvalueperspective，whichincludesindividuali

5、smcollectivismuncertainavoidancelongshtientationmalefemalepowerdistance.Thearticleclarifiestheinternalculturalconflictsincludingvalueconflictcrossculturalcommunicativeobstaclemanagerialpracticeconflictsthenthisessaysumma

6、riestheproblemsinfluences.DongFengNissanPassengerVehicleCompanyexploitsseveralmeasurestodecreaseculturalconflicts，suchasfmulatingguidingprincipletransfmingganizationalstructurebuildingtwowaycommunicativechannelscultivati

7、ngimpttrainingmechanismofhumanresource.Inaddition，thisessaysummariestheconcretecontentsofDongFengNissanPassengerVehicleCompanysculturalreshapejudgesthereleventreshapemode.Intheend，thisarticleputsfwardsomeconstructivesugg

8、estionsfotherjointventuresculturereshape.Thesuggestionsincludeconductingenterprisesculturereshapebasedonculturesynergybuildingcrosscultureteamstrengtheningcrossculturecommunicationeducationsoon.Thisessayintendstohelpdome

9、sticjointventureautomobilecompaniesfindcompetitiveadvantagesfromculturediversityperspectivessoastoestablishcompanyculturethatcontributetoenterprisesmanagement.Keywds:DongFengNissanPassengerVehicleCompanyenterprisescultur