撫順石油一廠石蠟產(chǎn)品營銷策略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文撫順石油一廠石蠟產(chǎn)品營銷策略研究姓名：鄢復(fù)春申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：李弘2001.3.1AbstractWiththeestablishmentanddevelopmentofsocialisticmarketeconomytheoperatingcircumstancesandthemarketfacedbypetrochemicalindustrythepropindustryofChina

2、havebeenchangingdramatically.Thecompetitionisbecomingsharperandsharper.Especiallyinrecentyearsasbeingupdramaticallyofthepriceofcrudeoilandpouringontothedomesticmarketoftheoverseasproductsthepetrochemicalmarketisweakening

3、andslumpingandthepetrochemicalcompaniesbecomemoreandmoreconscioustotheircrises.Inthefaceoftheacutecompetitiontheoldwaysoftheoperationandoutdatedmarketingideashavenotbeenabletobesuitablefortheneedsanddevelopmentsofthenewm

4、arket.Thecompanyshoulddothemarketresearchesfollowthedevelopmentsandchangesofthemarketestablishedasetofmarketingstrategiesandtacticstoinstructtheoperatingactivitiesofthecompany.Marketingtheoryisappliedandthemethodcombinin

5、gtheorywithrealityisadoptedinthispaper.WaxisoneofthemajorproductsintheNo.lRefineryofFuShunwhichisanobjectofstudyinthepaper.Basedontheanalysesandstudiesoftheproductioncapacitiestechnologiesresearchesandmarketingsituations

6、andtheanalysesandtheforecastsofthedomesticandinternationalwaxmarketsasetofmorecompletemarketingtacticscombinationisgiven.Materialsanddatumusedinthepaperaretrueandreliable.Therenomistakingwhatthegiventacticsareaimedatandt