上海國際機場商業(yè)經(jīng)營模式研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文上海國際機場商業(yè)經(jīng)營模式研究姓名：黃荔寧申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：芮明杰20030426!!蘭絲!!墮塑!：蘭壟堡匝塑塹墮些壟塑塑塹AbstractAssystematicchangesbothfrommanagerialandoperationalareas，Chinaairportsalsobegantopursueeconomicefficiencynotonlysocialefficiency

2、，tomaximizetheirtotalincomesFromforeignAirportscompaniesoperationexperiences，weseeitislesslikelytorealizethistargetonlyfromtherevenuegrowthfromairlinetransportation，commercialincomegrowth(nonairtransportationrevenue)atth

3、esametimehasbecameagoodsecondchoiceInthisarticlewestartadiscussionofhowtoincreasetotalincomeofShanghaiInternationalAirportCothroughincreasenon—airtransportingincomefromcommercialoperation；thepossiblewaystodevelopcommerci

4、aloperation；andhowtoevaluatethepotentialdevelopmentspace，finallytealizeacontinuousgrowthoftotalincomeItiscommontoairportcompaniesallovertheworldtoutilizevariouscommercialoperationstoincreaserevenue，butinourcountry|，owing

5、tomanyreasons，commercialoperationisslowlydevelopedandthushamperedthetotalairportcQmpaniesincomeandcontinuousdevelopmentimpetusItiseomnlonrealizednowadaysthattoincreasecommercialoperationrevenueandexpediteairportcompanies

6、commercialoperationwouldbeanecessarytrendandmanymaeroeconomicstudieshavepmvedthatFrommicroeconomicperspective，afteranalyzingourcurrentcommercialenvironmentandsituations，howtospecificallydevelopcommercialoperations，andana

7、lyzeandpinpointdiredionsaheadwouldalsobeanimportantstageindirectingthecommercialoperation’ScontinuousdevelopmentAsShanghaiAirportCompanies(SAC)ourexample，inthisarticle，wemainlystudyandanalyzecommercialoperationwaysandobj

8、ectionforSAC，usingadvancedoperationalprinciples，maturedoperationalwaysandconnectedwithforeignexperiencesinthisregardConelusion：ItisimpossibleforSAC‘Scommercialoperationtodevelopfroma11toundwaysunderthecurrentinsideandout