基于創(chuàng)造和保持的顧客價(jià)值優(yōu)勢(shì)系統(tǒng)研究.pdf

1、天津大學(xué)博士學(xué)位論文基于創(chuàng)造和保持的顧客價(jià)值優(yōu)勢(shì)系統(tǒng)研究姓名：張洪吉申請(qǐng)學(xué)位級(jí)別：博士專(zhuān)業(yè)：管理科學(xué)與工程指導(dǎo)教師：崔援民20030601AbstractWiththetrendoftheintegrationofworldeconomyrapiddevelopmentoffreemarketandthecustomerdemanddiversifiedandchanging，manyfirmsfeeltheintensificatio

2、nandmercilessnessofmarketcompetRionGenerallyspeaking，thesupplyanddemandoftheChinamarketchangefromshortagetelativeoverproduction，whichleadstothefundamentalchangeintherelationshipbetweenfirmsandcustomersItisessentialforfir

3、mswhichsucceedinmarkettolistentoandcareforthedemandofcustomertomaintaingoodrelationshipwiththem，andcreatethevaluetheyneedToearntheloyaltyoftargetcustomersandthereforecustomervalueadvantageandlong—termprofits，firmsneedtoc

4、onstructthesupportcompetenceofcustomerrelationshipmanagement；developandmaintaininteractivecustomerrelationshipstrategicallyCustomervalue，anewconceptappearingduringthelatel980andthebeginningof1990，Isthesourceofcustomerpur

5、chasesandcustomerloyaltyT0maketheconceptofcustomervalueanefficientmeansofgainingcompetitiveadvantagesforcompanies，customervalueexploringresearchesmustbecarriedoutfirstHowever，incurrentthereisrelativescarcityinresearchesi

6、nCVandthelimitationsofpreviousresearchesareobvious，especiallyintheintegrityandvalidityofthemethodsystemTherefore，thedevelopmentofamethodsystemforCVEMIsmeaningfulinboththeoreticalandpracticallevelsInthesynthesisofdifferen

7、tscholars’merits，thispaperprovidesthedefinitionofconsumervalue，WhichbasesonthebalancebetweenthequalityandthequantityaswellasthebalancebetweenthesupplyofproductvalueandthedemandofconsumervalueMoreoverinmethodology，themark