雅居樂在廣州的馬失前蹄.pdf

1、分類號C931r)86soi學校代碼：1056。1學號：200142049212033華南理工大學碩士學位論文雅居樂在廣州的馬失前蹄文學紅指導教師：虛國良副熬撞工直暨壁堂隧申請學位級別：亟土專業(yè)名稱：工直筻理論文提交日期：!QQ4：』』答辯日期：2QQ：!!：2Z學位授予單位和日期：垡直理工盍堂答辯委員會主席：蘊查塑熬援論文評閱人：塞世田直盈絲溘』』巫班整副麴攫AbstractThestudyingobjectofthisdiscour

2、se，Agile(Holding)CoLTD，takesontherepresentationinthe‘ZhuSanJiao’realestateindustryThisdiscourseanalysesthecase，theanabasisofAgiletoGuangzhonrealestatemarket，anditanalysesAgile(Holding)CoLTDfromitsmarketorientation，target

3、customers，managementstratagemetc。totrytoopenoutthepertinencebetweenouter—circumstanceandinter—resource，probeintothedevelopmentrulefortheprivaterealestateenterprisesgrowingup，andexplainthattheyhowtOinstitutetheirdevelopme

4、ntstratagemtoholdtheirCompetitiveadvantage，developcontinuouslyandachievetheirmanagementgoalThefirstpartofthisdiscoursefirstintroducethebackground，generallydescribesGuangzhourealestateindustryfromitsdevelopment，amountofen

5、terprisemarketgeneralsituationetc，andthenstatesthefoundinghistoryofAgileandthedetailedcourseofthecase，themorasstoenterGuangzhourealestatemarket，finallydescribestheprimarycompetitorofAgileThesecondpartofthisdiscoursefirst

6、analysesindetailthecausethatwhyAgilebedefeatedinthefirstwaroftheanabasisofAgiletoOuangzhourealestatemarketAndthenusetheFiveCompetitiveForcemodelandSWOTmodeltoanalysisthechangeofoutercircumstanceandopportunitiesandchallen

7、gesforAgileinGuangzhourealestatemarketAndthenusecompetitivestratagemcolonytheorytoidentifytheprimaryareacompetitorsofAgile，andpointoutthekeycompetitivefactorInsuccession，usetheValueChainmodelandCompetitiveStatusMatrixmod

8、eltoanalysesAgileanditsprimarycompetitorscontrastivelyandsummarizeitsdevelopmentchance，menace，itsadvantageandinferiorpositiontodefinitudeitscompetitivestatusFinally。thisdiscourseadviceAgiletOuselowestCoStanddiversityincr

9、ementstratagem，andgiveitadvicesfromtradingidea，organizestructure，corporationculture，researchstratagemandmarketingstratagemthisdiscoursefinallysumupthatinthenewcompetitiveenvironmentAgileshouldaccuratelyestimatetheindustr

10、ydevelopment，itsadvantageandinferiorposition，itscompetitivestatusrelativetOitscompetitor，andherebyfinditspositioninthemarketaccurately，adjUStitsstratagemanddrawmeasuresinpoint，andfinallyturnltsdisadVantageousscaleToanato